About Us
In 2006, Sue and Dorina left big-agency-land and set out to build their own creative agency with curiosity and creativity at the heart of everything. Their three foundations were:
Turn insight into buying behaviour
An abundance of creative thinking
Happy, thriving client-agency partnerships
Creative built around
understanding buyer behaviour
You can have full confidence in our creative output – it’s built on uniquely solid foundations of insight and behavioural science.
We’ve always preferred to get as close to consumer behaviour as possible, to truly understand the categories and brands we work on. So we throw ourselves wholeheartedly into the world of our client’s customer. We dig deep into what motivates potential buyers, and what holds them back.
From retail safaris to eye-tracking studies to semiotics, we love fresh insight, because we know it produces the most resonant and effective creative work.
An abundance of
creative thinking
We recruit for curiosity and creative thinking, because we want our team to bring fresh thinking to everything they do.
For clients this doesn’t only mean our creative work feels fresh and original. It means we keep them on top of the latest trends in their category and beyond, and consistently challenge them to push beyond the ‘way things are done around here’.
And behavioural science is infused through all our creative output. We’ve built our insight, strategy and creative methods around applying the rigorous evidence of what works to influence behaviour. Our approach is the perfect blend of behavioural science (motivation & ease) with branding (top of mind), ensuring our creative solutions really are optimised.
The happiest little
agency in the world
Our commitment puts us at the forefront of the well-being momentum in our industry.
We want our people to love coming to work. To create amazing things for clients they gel with, on projects we love. And because happier folk make better work, it’s great news for our clients and our creativity.
We take this stuff seriously. We try to work with clients who share our values, and appreciate our commitment to their businesses and their commercial priorities. We ask all clients to regularly take part in our NPS tracking and for feedback on how we could work better together. When stuff happens we fix it, when great things happen we celebrate it.
Happy clients
The TBA philosophy
We want our clients to feel an overwhelming sense of enjoyment from working with us, being able to work collaboratively to meet their targets, connecting amicably with their agency team, and knowing that their work matters to us as much as them.
What can we help you with?
Meet the people behind it all
Sue & Dorina grew up in retail and so there’s commercial acumen that runs throughout the business. We also focus on what our client’s needs, matching our teams to your business. Whether that’s someone to stand by your side at your next c-suite session or a friendly face to work alongside your junior teams.
To support this approach we’re committed to growing a super talented team. We’re proud of both our IPA CPD Gold and Investors In People Gold accreditations we’ve gained over the years.
Sue Benson
Dorina D’Ambrosio
James Ballinger
Steve Brunt
Phil Monks
Mark Griffiths
Harry Williams
Janey Leonard-Myers
Nat Taylor
Meg Slip
Services
Our creative services are built on the problems
our clients face most often, including:
1. Increased competition, a sudden increase in activity or losing share or market.
2. Your brand lacks distinction or equally you need a new brand to go to market.
3. You want to strengthen your brand to build out your D2C offer.
4. Your marketing is underperforming at points in the customer journey.
5. You just need a fresh approach based on science.
6. You need help with digital transformation.
Insight
Innovative research approaches that get to why consumers really behave as they do. From behavioural approaches to desk research and quant and qual, to fresh techniques like implicit testing, semiotics and eye tracking.
Strategy
Strategies for delivering your business objectives, rooted in the scientific evidence on what’s effective in influencing buyer behaviour.
Brand building
Creating beautiful brands, underpinned by the behavioural science of how to make brands really work to deliver motivation, trust and recall. We create distinctive brand assets, and brand consistency.
Digital marketing
Digital is the perfect environment to put behavioural science in action. From video and audio content to UX and e-commerce, we can maximise the effectiveness of digital comms.
Big ideas and campaigns
Impactful creative work that applies behavioural science to give brands the competitive edge.
Design optimisation
The rigorous application of behavioural principles to make each piece of communication as effective as possible.
Case Studies
Sharps Bedrooms
Creating an aspirational DRTV ad for Sharps Home collection
Well Pharmacy
A top of mind brand design remedy for Well Pharmacy
Aggregate Industries
Building a top of mind brand for Aggregate Industries
Karndean Flooring
Establishing Karndean as the preferred choice
What could we help you with?
Would you like a fresh perspective on a current project or challenge you’re facing?
Behavioural science training courses
Our selection of behavioural science training courses and briefing sessions are designed to enlighten and stimulate marketing and brand teams of all levels.
BEHAVIOURAL SCIENCE TRAINING
BEHAVIOURAL SCIENCE BASICS
RETAIL TRENDS 2022
CONSUMER BEHAVIOUR TRENDS
4hr sessions from £1945 (Plus VAT)
1hr sessions from £989 (Plus VAT)
1hr sessions from £989 (Plus VAT)
1hr sessions from £989 (Plus VAT)
AN OVERVIEW OF BEHAVIOURAL SCIENCE & AN INTRODUCTION TO THE TOOLS & FRAMEWORKS YOU CAN APPLY TO YOUR BUSINESS
THE SESSION INCLUDES:
An introductory to behavioural science training course, including some inspiring examples of how it’s been applied by brands you know
Using our behavioural opportunities model as a framework, we’ll show how it enables you to identify 1) the prevalent behaviours your customers exhibit, 2) whether your competitors are already taking advantage of them and 3) if your brand is in the position to leverage them
A practical session in which we use this framework and these 3 factors to ultimately determine where the strategic opportunities lie for your brand
AN INTERACTIVE SESSION THAT COVERS:
What behavioural science is
Why behavioural science is so important when trying to solve marketing problems
Our favourite cognitive biases and examples of brands that leverage them successfully
Inspire, surprise and expand the minds of your brand and marketing team
How to apply behavioural science in your role and drive customers towards your brand
AN INTERACTIVE SESSION THAT COVERS:
Shifts – Uncontrollable political, societal and cultural changes that subsequently create new needs, attitudes and behaviours.
Drivers – Emerging technologies, tools and practices that when introduced will enhance the retail environment and experiences.
AN INTERACTIVE SESSION THAT COVERS:
The 10 behavioural trends shaping tomorrow’s consumers
The behavioural science behind the trends
Tips for how to apply behavioural thinking to your business
"THE TRAINING SESSION WE HAD ON APPLYING BEHAVIOURAL SCIENCE WAS INFORMATIVE, INSIGHTFUL AND DELIVERED EXTREMELY WELL"
"REALLY INFORMATIVE, IT MADE ME WANT TO FIND OUT MORE, AND I WILL APPLY THE TECHNIQUES IN MY WORK"
The Behaviours Agency Location
Manchester
Due to the current situation, we’re operating a hybrid approach and working partly at home, partly in the office.
The Behaviours Agency
5.01, Boat Shed
Exchange Quay
Manchester
M5 3EQ
Contact james.b@thebehavioursagency.com
Tell us about you and your business
Behaviour-led marketing reports
Behaviour-led marketing reports
If you’re looking to learn from the past, drive business in the present or planning for the future, our behaviour-led marketing reports and thought-starters give brands and businesses the insight they need to nudge people into action.
Work at The Behaviours Agency
Our vision is to be the happiest little agency in the world
We want to be at the forefront of the well-being momentum in our industry. We want you to love coming to work, for clients you gel with on projects you’re really into. We like to show that happier folk make better work. Our Happiness Pledge is not just for our clients either. We aim to make every day a happy work day, for everyone.
Small but
perfectly formed
Since we started in 2006, we’ve been determined to hold onto what makes us special. We’re proud to be a small, close-knit team who love to punch above our weight.
That’s not to say we’re thinking small – we’re consistently doing work for some of the world’s biggest brands.
What it does mean is we’re selective about who and what we work on.
Lots of great company benefits
Working at The Behaviours Agency means two happiness days a year to do something that improves your wellbeing, birthdays off, awards for Most Valuable Person of the month and the year, monthly ‘Sunshine meetings’, quarterly team ‘away-days’, long service recognition and bonus scheme.
Getting the work-life balance just right
We’re all currently working from home, but when we’re back in the office we encourage flexible and ad-hoc home working. We also have health and wellbeing schemes and provide flexible annual leave, ‘Yikes' days, compassionate leave and childcare voucher schemes.
Developing our people through our learning academy
We invest significantly in training our team, giving them the knowledge and support they need to grow. Curiosity is one of the values of the business, and the team is encouraged to self-learn, attend webinars, events and courses that will develop their skills and experience. We also learn as a team through our Learn@Lunch initiative.
Our values
We’re hungry to find out more, seeking new ways to innovate, inspire and push solutions.
We put the health and happiness of our people first, creating a culture of wellbeing. Making us a great place to work and to work with.
We passionately hunt for ideas, big and small that will influence people’s behaviour.
We seek to inspire and delight our clients every day to ensure they have a good day too.
We’re a can-do team; smashing deadlines, hitting budgets, devising successful answers to problems.
Like what you see?
If this all sounds like the kind of place you’d like to work, here are our current roles.
Senior Account Exec / Account Manager
MANCHESTER
We’re looking for an ambitious SAE or AM, who will oversee client projects on a day-to-day basis, ensuring they run smoothly and achieve their full potential. With a unwavering focus on client happiness, the role requires a super-organised multitasker who is comfortable managing campaign activity across all channels. A bias towards digital is an advantage.
Salary: £25k-£32k dependent on experience.
Freelance
MANCHESTER
We’ve a good bank of talented freelancers who we use on a regular basis, but we’re always looking for more. So if you’re an art director, designer, writer, artworker or all-round creative genius then please get in touch. You’ll need to send us a covering letter, a CV and some examples of your best work.
Even if you don’t see the job for you, we're always keen to hear from talented people.
So, whether you’re a graduate or a senior creative, an aspiring planner or a seasoned artworker get in touch.
