Behavioural science training courses
Our selection of behavioural science training courses and briefing sessions are designed to enlighten and stimulate marketing and brand teams of all levels.
BEHAVIOURAL SCIENCE TRAINING
BEHAVIOURAL SCIENCE BASICS
RETAIL TRENDS 2021
CONSUMER BEHAVIOUR TRENDS
4hr sessions from £1945 (Plus VAT)
1hr sessions from £989 (Plus VAT)
1hr sessions from £989 (Plus VAT)
1hr sessions from £989 (Plus VAT)
AN OVERVIEW OF BEHAVIOURAL SCIENCE & AN INTRODUCTION TO THE TOOLS & FRAMEWORKS YOU CAN APPLY TO YOUR BUSINESS
THE SESSION INCLUDES:
An introductory to behavioural science training course, including some inspiring examples of how it’s been applied by brands you know
Using our behavioural opportunities model as a framework, we’ll show how it enables you to identify 1) the prevalent behaviours your customers exhibit, 2) whether your competitors are already taking advantage of them and 3) if your brand is in the position to leverage them
A practical session in which we use this framework and these 3 factors to ultimately determine where the strategic opportunities lie for your brand
AN INTERACTIVE SESSION THAT COVERS:
What behavioural science is
Why behavioural science is so important when trying to solve marketing problems
Our favourite cognitive biases and examples of brands that leverage them successfully
Inspire, surprise and expand the minds of your brand and marketing team
How to apply behavioural science in your role and drive customers towards your brand
AN INTERACTIVE SESSION THAT COVERS:
Shifts – Uncontrollable political, societal and cultural changes that subsequently create new needs, attitudes and behaviours.
Drivers – Emerging technologies, tools and practices that when introduced will enhance the retail environment and experiences.
AN INTERACTIVE SESSION THAT COVERS:
The 10 behavioural trends shaping tomorrow’s consumers
The behavioural science behind the trends
Tips for how to apply behavioural thinking to your business
"THE TRAINING SESSION WE HAD ON APPLYING BEHAVIOURAL SCIENCE WAS INFORMATIVE, INSIGHTFUL AND DELIVERED EXTREMELY WELL"
"REALLY INFORMATIVE, IT MADE ME WANT TO FIND OUT MORE, AND I WILL APPLY THE TECHNIQUES IN MY WORK"
The Behaviours Agency Location
Manchester
Due to the current situation, we’re working from home and we’re sad to say our lovely office is closed.
The Behaviours Agency
5.01, Boat Shed
Exchange Quay
Manchester
M5 3EQ
Contact tamsin@thebehavioursagency.com
Tell us about you and your business
Behaviour-led marketing reports
Latest Report:
DOES VALUE MEAN THE SAME THING TO YOU AND YOUR CUSTOMERS?
Our thought starters address common challenges or interest areas for marketers, and show you a little of how a behavioural approach could help address that challenge. This one explores what goes into consumers’ ideas of value in a category. It might just make you question if you’ve got control of your brand’s value perception, and what to do to make sure you have.
Behaviour-led marketing reports
If you’re looking to learn from the past, drive business in the present or planning for the future, our behaviour-led marketing reports and thought-starters give brands and businesses the insight they need to nudge people into action.
Work at The Behaviours Agency
Our vision is to be the
happiest little agency in the world
Our vision is to be the
happiest little agency in the world
We want to be at the forefront of the well-being momentum in our industry. We want you to love coming to work, for clients you gel with on projects you’re really into. We like to show that happier folk make better work.
Our Happiness Pledge is not just for our clients either. We aim to make every day a happy work day, for everyone.
Small but
perfectly formed
Since we started in 2006, we’ve been determined to hold onto what makes us special. We’re proud to be a small, close-knit team who love to punch above our weight.
That’s not to say we’re thinking small – we’re consistently doing work for some of the world’s biggest brands.
What it does mean is we’re selective about who and what we work on.
Lots of great company benefits
Working at The Behaviours Agency means two happiness days a year to do something that improves your wellbeing, birthdays off, awards for Most Valuable Person of the month and the year, monthly ‘Sunshine meetings’, quarterly team ‘away-days’, long service recognition and bonus scheme.
Getting the work-life balance just right
We’re all currently working from home, but when we’re back in the office we encourage flexible and ad-hoc home working. We also have health and wellbeing schemes and provide flexible annual leave, ‘Yikes' days, compassionate leave and childcare voucher schemes.
Developing our people through our learning academy
We invest significantly in training our team, giving them the knowledge and support they need to grow. Curiosity is one of the values of the business, and the team is encouraged to self-learn, attend webinars, events and courses that will develop their skills and experience. We also learn as a team through our Learn@Lunch initiative.
Our values
We’re hungry to find out more, seeking new ways to innovate, inspire and push solutions.
We put the health and happiness of our people first, creating a culture of wellbeing. Making us a great place to work and to work with.
We passionately hunt for ideas, big and small that will influence people’s behaviour.
We seek to inspire and delight our clients every day to ensure they have a good day too.
We’re a can-do team; smashing deadlines, hitting budgets, devising successful answers to problems.
Like what you see?
If this all sounds like the kind of place you’d like to work, here are our current roles.
Senior Creative
MANCHESTER
We’re looking for an ambitious senior level creative. Someone who has an unwavering passion for all things visual. You’ll be just as happy getting stuck into generating standout ideas, art directing photo shoots and creating impactful and effective design. And you’ll be able to do this across all channels.
Freelance
MANCHESTER
We’ve a good bank of talented freelancers who we use on a regular basis, but we’re always looking for more. So if you’re an art director, designer, writer, artworker or all-round creative genius then please get in touch. You’ll need to send us a covering letter, a CV and some examples of your best work.
Even if you don’t see the job for you, we're always keen to hear from talented people.
So, whether you're a graduate or a senior creative, an aspiring planner or a seasoned artworker get in touch.
Behavioural science blog
The Behavioural Bias Series
Status Quo: The Behavioural Bias Series
We’re creatures of habit, we tend to stick to what we know. What is the Status Quo bias? When it comes to making decisions, we often…
Framing: The Behavioural Bias Series
The way you word something makes all the difference What is framing? The framing phenomenon is about the way we react to information depending on…
Commitment Bias – Public pledge: The Behavioural Bias Series
If you say something publicly, you’re more likely to stick to it. What is the commitment – public pledge bias? The commitment –…
Authority bias: The Behavioural Bias Series
The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and value their opinion over…
Chunking bias: The Behavioural Bias Series
We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely accepted theory that lots of…
Anchoring bias: The Behavioural Bias Series
The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first price, value or thing we see is…
Keats Heuristic: The Behavioural Bias Series
You can improve memorability and aid recall using expressions, phrases or headlines that rhyme. This is known as the Keats Heuristic.The Keats…
Procrastination Bias: The Behavioural Bias Series
Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards than it does on those that might…
Behavioural science glossary: Making sense of the jargon
This behavioural science glossary attempts to understand the effect of individual psychological processes, including emotions, norms and habits on…
The Social Comparison Bias
We’ve all flicked through social media and had a look at how everyone from school is doing. It’s human nature to then compare yourself to everyone…
Behavioural Science Webinars
Behavioural Science Training Webinar – Re-run
Join our behavioural science training webinar re-run Date: Tuesday 29th September 2020 Time: 2.00pm BST Where: Click here to register Due to the…
Lockdown Webinar Series
An introduction to Behavioural Science & Understanding Habits Lockdown has been crazy (to put it mildly) and with so many marketing people on…
Part 2: Introduction to Behavioural Science Webinar
Join us for Part 2: Introduction to Behavioural Science Webinar Date: Thursday 2nd July 2020 Time: 2.00pm Where: Click here to register You might…
Behavioural Science Training Webinar
A second chance to join our behavioural science training webinar Date: Thursday 4th June 2020 Time: 11.00am Where: Click here to register Due to…
Introduction to Behavioural Science Webinar
Join us for our Webinar: An introduction to Behavioural Science Date: Thursday 7th May 2020 Time: 11.00am Where: Click here to register It’s putting…
Behavioural science
Let’s start with the basics
What is behavioural science?
Behavioural science is the scientific observation and study of behaviour, including the way our emotions, environment and social factors influence our decisions in the real world.
Marketers love the insights in books like Nudge, Thinking Fast and Slow and Predictably Irrational. But we often struggle to apply them to our work. Check out our series of Behavioural Bias blogs for detailed definitions and real-world examples.
Our Behavioural Model
Behavioural science is a complex devil with hundreds of theories, biases, nudges and heuristics. We developed our own unique Behavioural Model to take what behavioural science teaches us and apply these insights to your marketing and communications challenges.
There are three key behavioural science principles at play:
1.
Marketing is about moving people from a default behaviour to a desired behaviour. The larger the behavioural shift needed, the greater the marketing challenge. Understanding this gulf defines our approach.
2.
Our brains don’t work by processing data, they compare and contrast with existing memories. As humans we don’t think rationally, we think relatively. Our senses work on friction and flow. We automatically distinguish between what’s changing and what’s staying the same and process them differently. We’re drawn to the familiar amidst the unknown, and to difference in a sea of sameness. It’s our skill as behaviour-led thinkers and creators to use the levers of friction and flow to influence behaviour.
3.
Any behaviour requires three things: Sufficient motivation – an underlying desire that needs satisfying. Sufficient means – the resources required to get what’s wanted. And a trigger – the things that change to make someone actively consider buying.
This understanding forms the bedrock of our thinking and determines our creative approach. Making the brand:
Learn more about behavioural science and our Behavioural Model
How we use the Behavioural Model
Our Behavioural Model can be applied to any stage of the marketing process. We can deliver anything from insights and strategy development for brand building or big ideas right down to tactical ideas and execution. Take a look at some of our work here.
Insight
Traditional insight work often fails to provide accurate insights. We create valuable insight work by using research methods that take into account common research fallacies and limitations.
Strategy
Our strategies and plans are underpinned by scientifically proven behavioural science theories.
Brand building
We use principles from behavioural science to build brands and creative assets your audience will remember.
Big Idea/campaign
Our big ideas are designed to influence behaviour across your entire customer journey or campaign. Ideas to influence behaviour across a campaign, a suite of comms or a customer journey.
Tactical execution
Want to try out a behavioural-led approach? We can use as little as one cognitive bias in your copy or creative.
Behaviour-led creativity
Since starting the business in 2006, we’ve focused on behaviour-led creativity. It’s been a single-minded pursuit to decode how someone makes a purchase decision, and use those insights to create compelling brands, experiences and campaigns that has led to real commercial success for our clients.
Creativity informed by behavioural science
Curiosity around behaviour naturally leads you to behavioural science. So, since 2017 we’ve been upskilling the entire agency to be behavioural thinkers and creators. We also started to develop partnerships with some of the UK’s leading behavioural scientists and developed our own Behavioural Model to help us simplify the complex world of behavioural science.
We still create brand identities, TV commercials, social campaigns, retail experiences and everything else you’d expect from a creative agency. But now we do it with tonnes of evidence behind us of what truly makes someone behave the way they do. It’s this appreciation of the role of brand heuristics (or shortcuts) and behaviour-led creativity that means we can apply it to any piece of work, big or small.
We want to be
the happiest little
agency in the world
We want to be
the happiest little
agency in the world
Behaviour-led creativity is important to us, as are client and team happiness. So much so that we made it our vision to focus on happiness, putting us at the forefront of the well-being momentum in our industry.
We want our people to love coming to work to create amazing things for clients they gel with, on projects we love. It’s scientifically proven that happier folk make better work and that can only be a good thing for our clients and our creativity.
Being little doesn’t mean we’re thinking small. We’ve done work for some of the world’s biggest brands and retailers. We’d rather do bigger and more ambitious work than more of the same. But what it does do is keep us agile, client-focused and hungry.
We take this stuff seriously so we like to work with clients that make us happy and in return you can expect us to deliver on our Happiness Pledge.
Our latest work
Meet the people behind it all
To create successful and happy partnerships with our clients we’re committed to growing a super talented team. This is shown in our pride for achieving both IPA CPD Gold and Investors In People Gold standard accreditations.
Design Sprint
Solve big problems and test new ideas in just four days
Behavioural Design Sprint
What is a Behavioural Design Sprint?
Behavioural Design Sprint = Design Sprint + behavioural science
Based on the proven Design Sprint system created by Jake Knapp and his associates at Google Ventures, a Behavioural Design Sprint follows this proven approach that has enabled businesses like Uber, Slack and Lufthansa to create and test solutions like apps and homepage redesigns in just 4 days.
The same approach can also answer the marketing challenges faced by businesses, developing new products and services, improved experiences and ‘prototype’ communications assets such as email newsletters, print adverts and even TVC concepts. These can quickly be tested with a small audience for approval before putting the time and money behind developing final materials.
During a sprint you’ll work alongside behaviourally-led strategists, designers and writers who will who help uncover and understand the actions of your customers and then develop smarter, more effective solutions supercharged through the power of applied behavioural economics.
The benefits to you
Faster
Experience a dramatically compressed time frame
Unite
Bring people and teams closer together through a shared goal
Co-create
Innovative and effective solutions created from having the right people in the room at the same time
Safer
Quickly test hypotheses and develop assets with proven feedback
Proven
Based on a tried and tested format developed by Google and trusted by companies like Nike, Uber and Red Bull
How our Behavioural Design Sprint works
Turning a challenge or opportunity into a solution in 4 days requires diligent focus and a regimented system. We use the tried and tested Google Sprint methodology to ensure we obtain the right inputs and outputs at every step. We augment this proven process with our own behavioural expertise and tools such as TM.BE, our proprietary model that identifies the current behaviours taking place in your sector. This allows us to clearly establish the change we need to create and the barriers that might stand in the way.
Here is an overview of how the 4 days play out.
The next steps
Once we have completed the Behavioural Design Sprint we will provide you with:
Clear answers to your critical questions
Behavioural insights and strategies included in our full write up
A tested prototype solution for your problem with any clear actions for future iterations
Asset handover (for in-house and existing agencies)
Additionally, if you want us to progress the recommendations you can continue to work with our behavioural experts, either through our iteration workshop or working in a partnership over the longer term.
Why choose The Behaviours Agency for your Sprints?
- We’re experienced facilitators with behavioural science, business and marketing expertise
- We’ve been running workshops for over 15 years for the likes of Nike, DWFF, Sharps, Silentnight, Aggregate Industries. Now using Google’s proven Design Sprint methodology
- Our in-house behavioural-led designers are experienced in developing and optimising solutions through application of behavioural science
- Our team are experienced, agnostic researchers that test prototypes and design solutions to ensure creation of fit for purpose solutions
- We have developed behavioural models that identify the challenges and solutions that will affect consumer change for good
Some of the biases and heuristics we will be leveraging
An irrational trust in the judgement of experts.
We respond in kind to even the smallest act or generosity or altruism.
The more committed we are in creating something the better we feel about it.
Complex tasks are more appealing when ‘chunked’ into manageable pieces.
We don’t like to ‘do the maths’, make it easy for us, short cuts.
Things that are bizarre or out of context stand out and are more memorable.
Something we perceive to be scarce is felt to have greater value.
Using stereotyping to provide mental shortcuts – e.g. colour.
We are influenced by cues that work subconsciously.
How something is framed e.g. described, affects perception of value.