Hedges Direct
Cultivating a stand-out brand
Brand Challenge
With a new brand proposition already in place, ‘Hedges, made easy’, we were tasked with an overhaul of the brand so it would engage their traditional B2C customers as well as a newly identified opportunity with B2B audiences.
Behavioural Insight
The are a number of barriers to purchasing a plant online, and they all relate to feelings of uncertainty. From worrying about choosing the right plant to damage in transit. To overcome this, the brand needed to put the customer back in control, and connect with empathy reassurance.
Transformation
Firstly, we brought the proposition to life with the slogan “We’ve got it”. This positively represents the Hedges Direct team as the trusted experts in their field. But crucially, it connects with customers on an emotional and practical level – communicating to them that they will be guided, reassured and supported all the way.
Visually, a simplified logo, vibrant blue colour palette, and organic graphic elements communicate a modern and approachable feel, differentiating Hedges Direct from traditional competitors.
To further establish their expertise and passion, real team members, dubbed "The Hedgers," are featured in all photography. The brand’s new tone of voice is down-to-earth, enthusiastic, and empathetic, strengthening customer relationships.
Comprehensive brand guidelines ensure consistent communication across all channels, reinforcing the message of expertise, trust, and support for every customer.
What our client said
“We’ve loved working with the team at The Behaviours Agency. Our brief needed to be delivered with a super quick turnaround and they absolutely delivered! The end result has been a well thought through distinctive new brand which puts our people, at Hedges Direct, to the forefront of the brand. The team’s creativity and behavioural approach has really resonated with how we want to work as a business, and we’re excited to see how the brand launch delivers.’’
Lucy Dobson, Head of Marketing
