Empowering midlife moments: A transformative journey with 45+ models

In the fast-paced world of fashion and advertising, authenticity lights our path, pushing us to redefine beauty and…


Dorina D'Ambrosio

Does behavioural science help or hinder creativity?

Where creativity meets behavioural science As an agency, we put behavioural science at the centre of everything we do.…


Pantone Colour of the Year 2020

Pantone Colour of the Year 2020 is...

It’s that time of year again when every creative person across the industry and all around the world gets super excited…


5 BATHROOM TRENDS MAKING A SPLASH

During our latest retail safari the team discovered 5 new bathroom retail trends to keep on your radar in 2019. TREND…


D&AD Festival 2019

Our top 5 highlights from the D&AD festival 2019

The D&AD COMMITTEE based in the NorthFrom being a student many years ago and remembering my first entry to the the…


Creativepool Annual 2019 Awards: A Creative Judge's Insight

Our Creative Director, Dorina, tells us about the experience of being appointed to the judging panel for the…


Who are the winners in the retail this Christmas

How we could all learn a few lessons from the sports brands…


Introducing the Pantone colour of the year 2019

Every year I wait in anticipation of what will be the new Pantone ‘Colour of the Year’ and this year I’ve been truly…