Midlife women are a powerful and diverse demographic that brands are failing to connect with.

Here are 12 of the most surprising insights that we learnt at Nudgestock 2024

We transformed the Bradstone brand with a bold campaign to re-launch the brand to the market.

Midlife women are being overlooking, presenting a significant opportunity for brands who are willing to cater to their needs and preferences.

Have you ever wondered why people do the things they do? Understanding motivation can supercharge brands and campaigns.

Industry pioneers are bringing you three powerful brand strategies that you can embrace to help market your brand more authentically to midlife women.

A look at the big innovations in tools and tech impacting the world of retail.

It's time for brands to listen to and understand midlife women consumers, a powerful demographic that wants to be seen and heard.

Back-of-pack backlash. In 2024, everyone will be looking a little more closely at the food items they put in their baskets. Two big and quite different forces are giving shoppers (at both ends of the wealth spectrum) reason to actively think about their food.

Here we take a look at the biggest and boldest Home, Lifestyle & Garden Trends for 2024 and 2025. Covering trends, materials and more.

Can AI take our jobs? Alongside Channel 4 we took part in a battle to see if the experts of AI could create a more compelling smoothie brand.

Reciprocity bias. In response to friendly actions, people are frequently much nicer and much more cooperative than predicted.

Procrastination Bias. Your brain places higher value on immediate rewards than it does on those that might be earned in the future.

High levels of emotion, or when we’re in a ‘hot state’, can impact the rational process of making a decision. We’re lured in by what we’re feeling at the time, so may ignore or downplay other important factors that have long-term effects.

Keats Heuristic. We tend to judge expressions or phrases that rhyme as more accurate or truthful, and recall them easier.

The Von Restorff effect. We unconsciously find it easier to recall something unusual or distinctive, or that heightens our senses in some way.

Framing bias. People react to information depending on how it’s presented to them. Especially when that includes a loss or gain message.

Status Quo bias. When it comes to making decisions, we often subconsciously have a preference for things that are comfortable and familiar.