Behaviour-led tips, advice, insights and thinking
Transforming Bradstone from traditional brand to brilliant brand
We transformed the Bradstone brand with a bold campaign to re-launch the brand to the market.
The Happiness Effect: How brands build long-lasting memories
The role of the psychology of happiness and how brands build long-lasting memories.
The importance of a memorable brand
Brand memorability is no longer an option – it’s a necessity to building lasting loyalty. But what exactly is it, and how can you achieve it for your brand?
AI vs Agency - can AI take our jobs?
Can AI take our jobs? Alongside Channel 4 we took part in a battle to see if the experts of AI could create a more compelling smoothie brand.
Be the first brand that comes to mind
In the fast-paced world of advertising and marketing, the concept of brand “mental availability” has become a bit of a buzzword. But what does it really mean for your brand, and how can you harness it to drive better results?
Transform your customers’ purchasing behaviour with our simple framework
Six categories of behavioural biases that will help you successfully navigate consumer decision-making.
Savouring lifetime value
Happiness thinking shows us how to use savouring to increase lifetime value.
Build competitive advantage with happiness thinking
How happiness thinking can build competitive advantage into your brand and customer journey.