Creating an aspirational DRTV ad for The Sharps Home collection

The Brief

Create a DRTV ad that would to drive design appointments cost effectively.

We helped implement a strategy to profitably grow the Home Office and Living Collection whilst maintaining a strong focus on Bedrooms Collection, whilst representing  ‘beautifully organised’ in the design style and tone.  

Our Approach

Create a new DRTV advert that showcase fitted furniture that flows around the home.

Due to our 13 yearlong partnership with Sharps, we have extensive knowledge of the brand’s key advantages in the market and a strong, purposeful brand message led by “Beautifully Organised” we took to creating a DRTV ad that reflects the Sharps difference in spaces around the home.

First, we started with a significant piece of research to understand audience behaviours, and the perception of the brand to stretch into adjacent new categories and future trends on the way we will use our homes.

Obviously, the pandemic fundamentally changed the way we view our homes and this fluidity of living and workspaces was captured in the ad by showing a range of spaces that Sharps have transformed enabling the audience to live a more beautifully organised life. 

Then, we built on the existing heuristics of the brand, we used people to add relevance and emotional connection to the audience, extolling the virtues of the joy of fitted furniture.

The DRTV ad takes us on a journey around different spaces in the home which have been transformed by Sharps fitted furniture, with each space showing how you can become beautifully organised with clever storage and design.

The key objective of this ad is to encourage people to a free book home design visit at

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