Establishing Karndean as the preferred choice
How do you make a premium flooring brand more attractive so it comes to mind first when customers enter the market?
Use emotion to create motivation and memorability.
Our campaign captures the emotional potential of great flooring. We demonstrate how flooring underpins everything that goes on in every home.
By making this emotional connection, the audience will associate Karndean with flooring in a way that is likely to be more memorable and motivating when they come to choose flooring for their home.
The Results
+87%
had an improved perception of the brand after seeing the ad
+81%
say it stands out from other advertising
+87%
are more likely to consider Karndean
Learn more about how we create distinctive brand assets
