International Day of Happiness 2024
International Day of Happiness 2024! March 20th marked the International Day of Happiness, a global celebration…
Authenticity and representation: The secrets of marketing to midlife women
A seismic shift is underway, as women enter midlife with unprecedented resources and opportunities. This generation,…
The secret science to making your brand memorable
How to make your brand more memorable When the determination to uphold your New Year’s resolution finds you…
Understanding World Menopause Day and women in their Midlife
By 2025, a staggering 1.1 billion women are projected to experience menopause as a consequence of increased life…
Unlocking the Power of Midlife Women
Unlocking the Power of Midlife Women: why marketing to the 45-60 age group needs an update. A call for…
Midlife women - An untapped opportunity for marketers
We’re delighted to announce our new Midlife Women initiative. Designed to help clients capitalise on this…
The most likely additions to our gardens in 2023-24
The most likely additions to our gardens. From all new sitooteries to outdoor cooking, this blog explores what’s…
A celebration of our latest TV advertising
A celebration of our latest TV advertising We’ve been busy creating happiness and delivering growth! We’ve been…
Learn about Lucy
I’m Lucy Proctor, and I have recently joined The Behaviours Agency as Account Manager. I started my career working as a…
From free chocolate to Joe Goldberg, what are brands getting up to this Valentine’s Day?
Unfortunately or not, none of us can get away from this heavily spoken about, impressively advertised, day of LOVE. We…
A celebration of our latest work
A celebration of our latest work We’ve had a busy 6 months creating happiness and delivering growth! We’ve been…
The future of retail must be 'phygital', but what does this mean?
There is not a physical world or digital world in retail anymore, but rather a completely connected one.This phygital…
A new demand for brand transparency. How you can ‘keep it real’ with customers.
Over 90% of consumers say brands that show transparency is an important factor in their purchase…
Conscious behaviour changes are influencing the world of fashion, and here's what you need to know.
Conscious behaviour changes are influencing the world of fashion, and here's what you need to know.If you…
Five Things You Need to Know About the Metaverse
Five things you need to know about the MetaverseThere’s lots of buzz about the Metaverse and NFTs right…
For the love of local. The behaviours all retailers should be tapping into.
For the love of local. The behaviours all retailers should be tapping into.…