Behavioural economics glossary: Making sense of the jargon

Behavioural economics attempts to understand the effect of individual psychological processes, including emotions,…


How retailers are becoming media moguls

Recent years have seen a rise in retailers acting as media and vice versa as both leverage expertise and loyal…


Tech trends that are reshaping retail in 2019

Emerging technologies are enhancing the retail environment, creating ever-more convenient and empowering experiences…


How customer expectations have reached new heights

Before Uber, can you remember what it was like to book a taxi? Dialling a number, being greeted by a busy and…


How helping consumers unplug may reward brands

Technology is suffocating rather than empowering us in the way it promises, and we are beginning to question if it is…


How to make your brand meaningful in 2019

People are looking beyond material replenishment to mental nourishment as they begin to question when enough is enough,…


Retail trends 2020 and beyond: How to redefine gender in marketing

The discussion around gender has been quietly building over a number of years, and its growing momentum and impact…


Nothing gives me Autumnal vibes like the sound of falling ‘chips’. Wait, what?

Last year KFC acted boldly to deal with what could have been a disastrous chicken…


The Behavioural Economics Series: Humour effect

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


Nike and DW Fitness First join forces with The Market Creative

As a business we put a lot of effort into our own marketing and business development,…


Sugar swaps to kick start your 2019

This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's…


Owning the end-to-end customer experience pays dividends

Direct-to consumer brands are using their unprecedented customer insight to offer a new relationship that goes way…


Topshop leverage gamification with festive window activation

In their flagship Oxford Circus store, Topshop have created a ‘life-size’ snow globe in a bid to immerse shoppers into…


How a commitment strategy can win customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…


Hey digital media, TV is coming for you.

Finally, after years of digital media domination it looks like market maturity is approaching. 2019 will see the OG of…


What’s YOUR rating, Uber?

Uber swept through the globe, providing a truly innovative product allowing us to order at the touch of our fingertips,…


Let’s put a stop to bullying

Within the past year, approximately 1.5 million young people in the United Kingdom experienced bullying, with half of…


Strongbow Woos MCR

Last month, Strongbow partnered with Manchester Bakery Apple, selling thousands of dark fruit cakes in a pop up,…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


What women want

What women want - failing to engage women is costing brands £774BAccording to the latest research report from Kantar…


Behavioural Strategist appointed

We’re excited to announce that we have appointed our first Behavioural Strategist! Greg…


EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’

Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…


A year of living with the Housing Units brand

Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…


Women pet owners more likely to be brand loyal while men follow the crowd

While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…


Our pledge for gender equality

The Behaviours Agency’s gender equality pledge is our commitment to promoting gender equality in advertising. It…


Silentnight declares war on plastic

This week we unveil our new advertising campaign to raise awareness of Silentnight’s commitment to sustainability and…


Gender equality in advertising report: Influencing consumer behaviour for the better

During my two decades working in advertising, the role and portrayal of gender has never been more in the…


Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…


Bumper ads: How to tell a story in 6 seconds

Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…