Framing: The Behavioural Bias Series

The way you word something makes all the difference What is framing? The framing phenomenon is about the way we…


A Day in the Life of An Agency

We were delighted to welcome Lucy from Loretto Grammar School to experience what day in the life of an agency is like…


amazon-prime-day

Is Amazon Prime Day the new Black Friday?

Waking up this morning my inbox is littered with brands offering additional discount for the next two days to fall in…


Tango humorous TV ads

Tango’s Tanguru von restorff effect

Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…


Amstel: Building Bridges with Mere Exposure

Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…


Procrastination Bias

Procrastination Bias: The Behavioural Bias Series

Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…


Pizza Hut: Delivering Bizarreness

Every month we each try to unearth or present some new or exemplary Behavioural insight for the team.  This month my…


Culture and Careers

We’ve changed our name!

We’ve taken the exciting step to change our name from The Market Creative to The Behaviours Agency with fresh branding,…


Reciprocity in marketing: How to use it effectively

This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where…


Behavioural science glossary

Behavioural science glossary: Making sense of the jargon

This behavioural science glossary attempts to understand the effect of individual psychological processes, including…


Anchoring in marketing: How to use it effectively

Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…


Hyperbolic discounting

How-to use hyperbolic discounting in marketing

Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…


How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…


Authority in marketing: How to use it effectively

Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve…


Bizarreness effect in marketing: How to use it effectively

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


How-to use the Status Quo bias in marketing

When it comes to making decisions we often unconsciously consider things that are comfortable and familiar.  Things…


How retailers are becoming media moguls

Recent years have seen a rise in retailers acting as media and vice versa as both leverage expertise and loyal…


Applying Behavioural Economics in Marketing

Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…


Tech trends 2019: Automation

Emerging technologies are enhancing the retail environment, creating ever-more convenient and empowering experiences…


How customer expectations have reached new heights

Before Uber, can you remember what it was like to book a taxi? Dialling a number, being greeted by a busy and…


How helping consumers unplug may reward brands

Technology is suffocating rather than empowering us in the way it promises, and we are beginning to question if it is…


MAPFRE Insurance company

Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…


How to make your brand meaningful in 2019

People are looking beyond material replenishment to mental nourishment as they begin to question when enough is enough,…


Retail trends 2020 and beyond: How to redefine gender in marketing

The discussion around gender has been quietly building over a number of years, and its growing momentum and impact…


KFC falling chips

KFC falling chips: Autumnal vibes

Nothing gives me Autumnal vibes like the sound of KFC falling chips. Wait, what? Last…


How brands leverage scarcity to sell more

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


The Age of the Influencer

Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…


Humour effect: The Behavioural Bias Series

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


Nike and DWFF join forces with us

As a business we put a lot of effort into our own marketing and business development,…