Hot state decision making: the behavioural bias series
Emotion makes us more likely to make impulsive purchases What is Hot state decision making? High levels of emotion,…
Immediacy (Hyperbolic discounting): The Behavioural Bias Series
We’d rather have a smaller reward now, than a bigger one later What is Immediacy? Immediacy is the theory that…
Commitment - Personal Investment: The Behavioural Bias Series
The more effort something is, the more you value the result. What is the commitment – personal investment…
Framing: The Behavioural Bias Series
The way you word something makes all the difference What is framing? The framing phenomenon is about the way we…
A Day in the Life of An Agency
We were delighted to welcome Lucy from Loretto Grammar School to experience what day in the life of an agency is like…
Is Amazon Prime Day the new Black Friday?
Waking up this morning my inbox is littered with brands offering additional discount for the next two days to fall in…
Tango’s Tanguru von restorff effect
Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…
Amstel: Building Bridges with Mere Exposure
Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…
Procrastination Bias: The Behavioural Bias Series
Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…
Pizza Hut: Delivering Bizarreness
Every month we each try to unearth or present some new or exemplary Behavioural insight for the team. This month my…
We’ve changed our name!
We’ve taken the exciting step to change our name from The Market Creative to The Behaviours Agency with fresh branding,…
Reciprocity in marketing: How to use it effectively
This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where…
Behavioural science glossary: Making sense of the jargon
This behavioural science glossary attempts to understand the effect of individual psychological processes, including…
Anchoring in marketing: How to use it effectively
Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…
How-to use hyperbolic discounting in marketing
Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…
How to use herd behaviour in marketing
Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…
Authority in marketing: How to use it effectively
Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve…
Bizarreness effect in marketing: How to use it effectively
Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…
How contactless hides the pain of paying
Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…
How-to use the Status Quo bias in marketing
When it comes to making decisions we often unconsciously consider things that are comfortable and familiar. Things…
How retailers are becoming media moguls
Recent years have seen a rise in retailers acting as media and vice versa as both leverage expertise and loyal…
Applying Behavioural Economics in Marketing
Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…
Tech trends 2019: Automation
Emerging technologies are enhancing the retail environment, creating ever-more convenient and empowering experiences…
How customer expectations have reached new heights
Before Uber, can you remember what it was like to book a taxi? Dialling a number, being greeted by a busy and…
How helping consumers unplug may reward brands
Technology is suffocating rather than empowering us in the way it promises, and we are beginning to question if it is…
Behavioural Economics Investment fund launched to take advantage of investors irrational decisions
Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…
How to make your brand meaningful in 2019
People are looking beyond material replenishment to mental nourishment as they begin to question when enough is enough,…
Retail trends 2020 and beyond: How to redefine gender in marketing
The discussion around gender has been quietly building over a number of years, and its growing momentum and impact…
KFC falling chips: Autumnal vibes
Nothing gives me Autumnal vibes like the sound of KFC falling chips. Wait, what? Last…
How brands leverage scarcity to sell more
Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…