Reimagining MidlifeThe Strength, Struggles, and Potential of Women Aged 45-60

Midlife women have untapped value that brands can harness.  But to know how we must truly understand them.

And knowing how to help requires:

  • Understanding the diversity of women in this complex group and what got them here
  • Appreciating that change is the defining feature of this stage, and everyone copes or embraces this differently
  • Realising the importance of confidence, where it is lost and the consequences to marketers
  • Knowing how they want to be represented and what will resonate better
  • Unravelling their deep-seated motivations that drive their behaviour

This report takes each of these subjects in turn so marketers can find richer, more relevant and pertinent ways to engage with them.

Get your hands on the report

    The report will be shared with brands only.