INSIGHTFUL AND INSPIRING MARKETING TRAINING COURSES

Purpose: To give marketers a taster of the latest thinking on a range of topics. One hour sessions ideal for learn at lunch or breakfast briefings.
Who’s it for: marketing & insight teams – all levels.

Our selection of marketing training courses and briefing sessions are designed to enlighten and stimulate marketing and brand teams of all levels.

BEHAVIOURAL SCIENCE TRAINING

BEHAVIOURAL SCIENCE BASICS

RETAIL TRENDS 2020

CONSUMER BEHAVIOUR TRENDS

4hr sessions £1945 (Plus VAT)

1hr sessions £989 (Plus VAT)

1hr sessions £989 (Plus VAT)

1hr sessions £989 (Plus VAT)

AN OVERVIEW OF BEHAVIOURAL SCIENCE & AN INTRODUCTION TO THE TOOLS & FRAMEWORKS YOU CAN APPLY TO YOUR BUSINESS

THE SESSION INCLUDES:

An introduction to behavioural science and some inspiring examples of how it’s been applied by some brands you know


Using our behavioural opportunities model as a framework, we’ll show how it enables you to identify 1) the prevalent behaviours your customers exhibit, 2) whether your competitors are already taking advantage of them and 3) if your brand is in the position to leverage them


A practical session in which we use this framework and these 3 factors to ultimately determine where the strategic opportunities lie for your brand

AN INTERACTIVE SESSION THAT COVERS:

What behavioural science is


Why behavioural science is so important when trying to solve marketing problems


Our favourite cognitive biases and examples of brands that leverage them successfully


Inspire, surprise and expand the minds of your brand and marketing team


How to apply behavioural science in your role and drive customers towards your brand

AN INTERACTIVE SESSION THAT COVERS:

Shifts – Uncontrollable political, societal and cultural changes that subsequently create new needs, attitudes and behaviours.


Drivers – Emerging technologies, tools and practices that when introduced will enhance the retail environment and experiences.

AN INTERACTIVE SESSION THAT COVERS:

The 10 behavioural trends shaping tomorrow’s consumers


The behavioural economics behind the trends


Tips for how to apply behavioural thinking to your business

WE HELP YOU CONNECT ON A DEEPER LEVEL WITH YOUR CUSTOMERS

By applying the power of behavioural science, we understand how customers in your sector behave and subsequently create more effective ideas and campaigns. If you’d like to find out more about how we can do this get in touch.

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