Privacy Policy

Terminology
The use of the terms we/us/our within these terms and conditions means The Behaviours Agency Ltd.

Your consent
We will not sell your name, address, email address or personal information to any third party without your permission. The information we hold about you has been provided by you as a client or through joining our mailing list or requesting a report or service.  You are free to remove this consent at any time by unsubscribing from our mailing activity or contacting us to request that your data is removed. Our contact details are available on this site.

How we use your information:

Communication & Marketing
If you are an existing client, joined our mailing list, downloaded any content or submitted an enquiry we may occasionally update you on our latest services, news and special offers via email, post & telephone.

What information we collect about you?

Details you have given us when opting in to receive updates
If you have opted in to our mailing list or downloaded a report we will hold your contact details in our database in order to be able to send you the information you have requested. If you change your mind you are able to unsubscribe from our database at anytime by clicking the link at the bottom of our mailings or contacting us.

Site statistics
We may disclose aggregate, anonymised statistics about the number of visitors to this website or number of purchases made. We use an independent measurement and research company to gather data regarding the visitors to this website on our behalf using cookies and code which is embedded in the site. Both the cookies and the embedded code provide statistical information about visits to pages on the site, the duration of individual page view, paths taken by visitors through the site, data on visitors’ screen settings and other general information. We use and store this type of information, as with that obtained from other cookies used on the site, to help it improve the services to its users. Further information regarding the way in which this information is obtained and used can be obtained by contacting us.

Disclosures of your information
We will only disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets;
  • if the company or substantially all of its assets are acquired by a third party, in which case personal data which we hold about our customers may be one of the transferred assets; or
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of; or to protect the rights, property, or safety of us, our clients, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Third party sites
Our site may contain links to and from the websites of our clients and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Accessing and Checking your details
If you wish to verify the details you have submitted to us you may do so by contacting us via the e-mail address or address given below. Our security procedures mean that we may request proof of identity before we reveal information.

Contacting us
You have the right to access the information which we hold about you and your right of access can be exercised.

We are always pleased to hear from our clients (even if it is a complaint!). We are always grateful for any time you spend providing us with the knowledge we need to ensure our clients are completely satisfied – we want to work with you and want you to recommend us to your friends, family and associates. If you have any questions or feedback about this statement, or if you would like us to stop processing your information, please do not hesitate to contact the the team, who will be delighted to answer any questions you may have.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

F24_autoID
F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
A user of the website completes a form containing email address from either ourwebsite or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.