Our thought starters address common challenges or interest areas for marketers, and show you a little of how a behavioural approach could help address that challenge. This one explores what goes into consumers’ ideas of value in a category. It might just make you question if you’ve got control of your brand’s value perception, and what to do to make sure you have.
If you’re looking to learn from the past, drive business in the present or planning for the future, our behaviour-led marketing reports and thought-starters give brands and businesses the insight they need to nudge people into action.
