Latest Report:

DOES VALUE MEAN THE SAME THING TO YOU AND YOUR CUSTOMERS?

Our thought starters address common challenges or interest areas for marketers, and show you a little of how a behavioural approach could help address that challenge. This one explores what goes into consumers’ ideas of value in a category. It might just make you question if you’ve got control of your brand’s value perception, and what to do to make sure you have.

Behaviour-led marketing reports

If you’re looking to learn from the past, drive business in the present or planning for the future, our behaviour-led marketing reports and thought-starters give brands and businesses the insight they need to nudge people into action.