Brian the Brain investigates real life brands to see who are the no-brainer choices for consumers. Being a no brainer brand means that they come into the consumer’s mind with as minimal effort as possible. And building Brand Mental Availability is a key part of making this happen.
But, which brands in the home category are doing this well…and who isn’t? Find out in our latest report.
If you’re looking to learn from the past, drive business in the present or planning for the future, our behaviour-led marketing reports and thought-starters give brands and businesses the insight they need to nudge people into action.
