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Is your POS influencing behaviour?

Is your POS influencing behaviour?

POS strategy is generally well established in most retail businesses and given its organisational complexity is rarely reviewed.

But when you start to think about it, it has the potential to be one of the most influential factors in determining consumer behaviour in store.

It’s at this decision-making coal face that understanding and harnessing behavioural science is at its most powerful.

Just stand in any of your aisles… you will see behavioural science in action.

You’ll learn how to start thinking behaviourally about your POS by:

If you’ve been considering building behavioural science into your store POS strategy or want to know more about how to go about it, you need to read this Thought-Starter.

Simply complete the short form on this page to get your hands on it. To find out more get in touch.

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    An introduction to the power of applying behavioural economics to marketing problems. We’ll immerse your brand and marketing teams in the latest thinking, inspiring and expanding their minds with case studies and knowledge they can put into practice.

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