Our blog

Our eyes and ears are always open to everything behavioural marketing, marketing and retail related. This is where we share all our thoughts, opinions and latest news.

Behavioural economics glossary: Making sense of the jargon

Behavioural economics attempts to understand the effect of individual psychological processes, including emotions, norms and habits on…


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How-to use anchoring in marketing

Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information that we are intentionally or…


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Creativepool Annual 2019 Awards: A Creative Judge’s Insight

Our Creative Director, Dorina, tells us about the experience of being appointed to the judging panel for the Creativepool Annual 2019 Awards.It’s one…


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Hyperbolic discounting

How-to use hyperbolic discounting in marketing

Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show a preference for rewards that…


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How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to think of ourselves as…


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Not all beer is created equal. Neither is creativity in marketing.

Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more customers. A truly creative…


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Gold Accreditation

Awarded IPA CPD Gold Accreditation

We’re extremely proud to have been awarded the CPD’s top accreditation for outstanding professional development – Gold!Coming from our industry’s…


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How-to use authority in marketing

Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve all seen and likely fallen…


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The Behavioural Economics Series