Our blog

Our behavioural science blog covers everything that’s going on across the marketing world. This is where we share all our thoughts, opinions and news.

Love with brands

Why do we fall in love with brands?

Why do we fall in love with brands?  Well, unfortunately it’s not as easy as roses and poems, candlelit dinners and chocolates, brands have to work…

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Sharps scalable growth

Delivering scalable growth for Sharps Bedrooms

Most companies are striving to grow, but being owned by an Investment Capital Fund means that Sharps Bedrooms' marketing must deliver scalable…

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Auto Trader

Auto Trader appoints The Behaviours Agency

We’re really pleased to have been appointed by Auto Trader, the UK’s largest digital automotive marketplace, to develop a new campaign for its…

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Superbowl ads 2020

Superbowl ads 2020: A behavioural review

We've reviewed some of the Superbowl ads 2020. And here are three that apply behavioural science to make them more effective. Even though…

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Latest Retail Trends


Our report looks at the latest retail trends driving consumer behaviour today and tomorrow. The retail sector is a prime environment to study our…

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Cognitive shortcuts

Cognitive biases: Decision making explained

The seven cognitive biases that dictate what people buy – and what they don’t Consumers have a dizzying array of choice when making purchase…

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Pantone Colour of the Year 2020

Pantone Colour of the Year 2020 is…

It’s that time of year again when every creative person across the industry and all around the world gets super excited to find out what the ‘Pantone…

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Go To Packaging Trends 2020

Packaging Trends 2020

Consumers are demanding changes and responding to brands in an unprecedented fashion and so these 2020 Packaging Trends are our view on what leading…

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The Behavioural Economics Series