Our blog

Our behavioural science blog covers everything that’s going on across the marketing world. This is where we share all our thoughts, opinions and news.

Latest Retail Trends


Our report looks at the latest retail trends driving consumer behaviour today and tomorrow. The retail sector is a prime environment to study our…

Read More

Cognitive shortcuts

Cognitive biases: Decision making explained

The seven cognitive biases that dictate what people buy – and what they don’t Consumers have a dizzying array of choice when making purchase…

Read More

Pantone Colour of the Year 2020

Pantone Colour of the Year 2020 is…

It’s that time of year again when every creative person across the industry and all around the world gets super excited to find out what the ‘Pantone…

Read More

Go To Packaging Trends 2020

Packaging Trends 2020

Consumers are demanding changes and responding to brands in an unprecedented fashion and so these 2020 Packaging Trends are our view on what leading…

Read More

Goal dilution effect

Goal dilution effect and the need for focus

If someone throws 10 tennis balls at you, how many are you going to catch? You might just grab one before ducking to avoid the rest. But if they…

Read More

Christmas Ads review 2019 - The John Lewis Effect

The Christmas ad redefining The John Lewis Effect

Every year we patiently wait for the Christmas ads to drop, often readying ourselves for a rollercoaster of emotions! And as always exceptions run…

Read More

Retail sale message

Maximise your retail sale message with behavioural science

When was the last time you questioned your retail sale message or even your sale mechanic? As the ‘Golden quarter’ comes around for retailers, we…

Read More

Growth experiments guide

Growth Experiments: A Guide

Growth Experiments: A quick and easy way to implement a growth process into your marketing function. We’re big fans of growth experiments and in…

Read More

The Behavioural Economics Series