Say hello toHarry Williams

Senior Art Director

Having studied Illustration Harry then completed several internships before discovering a passion for graphic design, visual communication and advertising. This lead to agency work in London before moving back up North to continue his career, working at Havas amongst other Manchester agencies. He has produced adverts, branding, internal comms etc. for household names like Pets at Home, booking.com, Just Eat, eBay and more!

Harry's favourite brand

The BBC, I love how it has a clear mission written in a Royal Charter (to inform, educate and entertain) and seems to find such interesting ways to achieve them. It also doesn’t stray from them. It has a diverse audience and impressively is constantly evolving to meet their needs across a huge range of touchpoint. All the while managing to be distinctly BBC-ish. That or I could just be hooked on Line of Duty.

Harry's favourite retailer

Muji. They are a real lifestyle brand and seem to sell everything you need. Muji translated means no-brand, it’s quality goods brilliantly communicate the idea that simplicity is not merely modest or frugal, but could possibly be more appealing than luxury. They concentrate on the quality and aesthetics of every single thing that they produce, so that no matter what you buy from them, it could be a sofa, a pen or a bag or crisps you know it’s from Muji. It means that they don’t need a logo, they just need an enduring style and philosophy to create brand recognition and loyalty.

Harry's favourite brand

The BBC, I love how it has a clear mission written in a Royal Charter (to inform, educate and entertain) and seems to find such interesting ways to achieve them. It also doesn’t stray from them. It has a diverse audience and impressively is constantly evolving to meet their needs across a huge range of touchpoint. All the while managing to be distinctly BBC-ish. That or I could just be hooked on Line of Duty.

Harry's favourite retailer

Muji. They are a real lifestyle brand and seem to sell everything you need. Muji translated means no-brand, it’s quality goods brilliantly communicate the idea that simplicity is not merely modest or frugal, but could possibly be more appealing than luxury. They concentrate on the quality and aesthetics of every single thing that they produce, so that no matter what you buy from them, it could be a sofa, a pen or a bag or crisps you know it’s from Muji. It means that they don’t need a logo, they just need an enduring style and philosophy to create brand recognition and loyalty.

Harry's favourite behavioural theory

Personally I am always drawn to things that go against the grain, so I would have to say distinctiveness. I think it doesn’t just apply to something that stands out because of the way it looks, it shows how handcrafted can triumph over mass produced or how quiet can grab more attention than loud. It explains why creativity, bravery and innovative can be so important!