Black Friday - Shopping From The Shower
Black Friday - Shopping From The ShowerWe know all about using powerful insights to help us create behaviour changing…
The Effect Of Michelle Obama’s Face On Dietary Choices
The Effect Of Michelle Obama’s Face On Dietary ChoicesObesity is an increasingly prevalent problem in American society,…
2018 Christmas TV Adverts – A behavioural perspective
Christmas TV Adverts – behaviour in actionIt’s the time of year where brands launch their Christmas TV campaigns one by…
EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’
Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…
Applying Confirmation Bias to marketing
You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…
Why marketers need to embrace behavioural science
We are delighted to welcome Richard Shotton as our guest author. Richard has worked in advertising for over…
A year of living with the Housing Units rebrand
Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…
Should you use AR or VR to market your brand?
Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…
Power of Free: The Behavioural Bias Series
As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…
Women pet owners more likely to be brand loyal
While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…
Mental Accounting: The Behavioural Bias Series
As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our…
Our pledge for gender equality
The Behaviours Agency’s gender equality pledge is our commitment to promoting gender equality in advertising. It…
Silentnight declares war on plastic
This week we unveil our new advertising campaign to raise awareness of Silentnight’s commitment to sustainability and…
Gender equality in advertising report: Influencing consumer behaviour for the better
During my two decades working in advertising, the role and portrayal of gender has never been more in the…
Representativeness: The Behavioural Bias Series
The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…
Social Incentive: The Behavioural Bias Series
The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our…
Goal Dilution: The Behavioural Bias Series
Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its…
If your customers have to work hard, your brand isn’t working hard enough
Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…
Branding: what’s in a name change?
Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…
Value Perception: The Behavioural Bias Series
Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes…
Consumers don’t have time to focus on every brand. Make them want to make time for yours.
We know all too well, that people have even less time and patience for marketing messages and content these days. And…
Restraint bias: The Behavioural Bias Series
As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in…
Bumper ads: How to tell a story in 6 seconds
Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…
Top 5 Packaging Trends 2018
Consumers are demanding more from their packaging design, from alignment with ethical and social preferences to…
Stand up and be counted by your consumers
Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…
Decoy Effect: The Behavioural Bias Series
Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically…
School of Thought
On Saturday 23rd and Sunday 24th June, I headed over to McCann’s head office in Prestbury for the School of Thought…
Reciprocity: The Behavioural Bias Series
In response to friendly actions, people are frequently much nicer and much more cooperative than predicted. And…
Priming Effect: The Behavioural Bias Series
Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight,…
The Behavioural Bias Series: The Behavioural Bias Series
As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a…