Hot state decision making: the behavioural bias series

Emotion makes us more likely to make impulsive purchases What is Hot state decision making? High levels of emotion,…


Immediacy (Hyperbolic discounting): The Behavioural Bias Series

We’d rather have a smaller reward now, than a bigger one later What is Immediacy? Immediacy is the theory that…


Think Cow

Von Restorff Effect: The Behavioural Bias Series

The weirder something seems, the more we remember itWhat is the Von Restorff effect? Also called the isolation effect…


Commitment - Personal Investment: The Behavioural Bias Series

The more effort something is, the more you value the result. What is the commitment – personal investment…


Status Quo: The Behavioural Bias Series

We’re creatures of habit, we tend to stick to what we know. What is the Status Quo bias? When it comes to making…


Framing: The Behavioural Bias Series

The way you word something makes all the difference What is framing? The framing phenomenon is about the way we…


Authority Bias

Authority bias: The Behavioural Bias Series

The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and…


Chunking bias

Chunking bias: The Behavioural Bias Series

We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely…


Anchoring bias

Anchoring bias: The Behavioural Bias Series

The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first…


Tango humorous TV ads

Tango’s Tanguru von restorff effect

Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…


Amstel: Building Bridges with Mere Exposure

Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…


D&AD award-winning campaign texts from the trenches

WW1 letters inspire award-winning campaign

Cleverly executed and written, this D&AD award-winning campaign brought history closer to our lives, so it’s no…


D&AD Festival 2019

Our top 5 highlights from the D&AD festival 2019

The D&AD COMMITTEE based in the NorthFrom being a student many years ago and remembering my first entry to the the…


Pizza Hut: Delivering Bizarreness

Every month we each try to unearth or present some new or exemplary Behavioural insight for the team.  This month my…


The best brand Game of Thrones collaborations

Over the past 8 years as Game Of Thrones has grown in popularity to become the most viewed show on television,…


Carlsberg campaign - Beer is not created equal

Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more…


The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


How retailers are becoming media moguls

Recent years have seen a rise in retailers acting as media and vice versa as both leverage expertise and loyal…


Tech trends 2019: Automation

Emerging technologies are enhancing the retail environment, creating ever-more convenient and empowering experiences…


How customer expectations have reached new heights

Before Uber, can you remember what it was like to book a taxi? Dialling a number, being greeted by a busy and…


How helping consumers unplug may reward brands

Technology is suffocating rather than empowering us in the way it promises, and we are beginning to question if it is…


How to make your brand meaningful in 2019

People are looking beyond material replenishment to mental nourishment as they begin to question when enough is enough,…


Retail trends 2020 and beyond: How to redefine gender in marketing

The discussion around gender has been quietly building over a number of years, and its growing momentum and impact…


KFC falling chips

KFC falling chips: Autumnal vibes

Nothing gives me Autumnal vibes like the sound of KFC falling chips. Wait, what? Last…


ketchup caviar

Ketchup caviar for ‘Valen Heinz’ day

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate…


How brands leverage scarcity to sell more

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


Make the Call

As an improbably sculpted man boldly leaps with a steely look of determination off a…


What women want

What women want - failing to engage women is costing brands £774BAccording to the latest research report from Kantar…


Black Friday - Shopping From The Shower

Black Friday - Shopping From The ShowerWe know all about using powerful insights to help us create behaviour changing…