Love with brands

Why do we fall in love with brands?

Why do we fall in love with brands?  Well, unfortunately it’s not as easy as roses and poems, candlelit dinners and…


Latest Retail Trends

RETAIL 2021 REPORT: FOR THE LATEST RETAIL TRENDS

Our report looks at the latest retail trends driving consumer behaviour today and tomorrow. The retail sector is a…


Christmas Ads review 2019 - The John Lewis Effect

The Christmas ad redefining The John Lewis Effect

Every year we patiently wait for the Christmas ads to drop, often readying ourselves for a rollercoaster of emotions!…


Pampers commits to making a change

After Donte Palmer started a movement called #SquatforChange, Pampers has committed to installing 5000 changing…


D&AD award-winning campaign texts from the trenches

WW1 letters inspire award-winning campaign

Cleverly executed and written, this D&AD award-winning campaign brought history closer to our lives, so it’s no…


Carlsberg campaign - Beer is not created equal

Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more…


ITV go off brand with their idents...

As well as releasing a new look for their main branding, ITV have also done the same with their idents. ITV go off…


Hot State Decision: The Behavioural Bias Series

High levels of emotion can impact the rational process of making a decision.People underestimate the influences of…


Power of Free: The Behavioural Bias Series

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…


Mental Accounting: The Behavioural Bias Series

As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our…


Representativeness: The Behavioural Bias Series

The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…


Loss Aversion: The Behavioural Bias Series

This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as…


Social Incentive: The Behavioural Bias Series

The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our…


Goal Dilution: The Behavioural Bias Series

Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its…


If your customers have to work hard, your brand isn’t working hard enough

Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…


Value Perception: The Behavioural Bias Series

Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes…


Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And…


Restraint bias: The Behavioural Bias Series

As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in…


Status Quo: The Behavioural Bias Series

When it comes to making decisions, we often unconsciously consider things that are comfortable and familiar.  Things…


Top 5 Packaging Trends 2018

Consumers are demanding more from their packaging design, from alignment with ethical and social preferences to…


Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…


Decoy Effect: The Behavioural Bias Series

Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically…


Commitment - Personal Investment: The Behavioural Bias Series

The more involved people are in creating something, the better they feel about the end product! This can lead to…


Reciprocity: The Behavioural Bias Series

In response to friendly actions, people are frequently much nicer and much more cooperative than predicted. And…


Priming Effect: The Behavioural Bias Series

Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight,…


The Behavioural Bias Series: The Behavioural Bias Series

As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a…


Bizarreness Effect: The Behavioural Bias Series

Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the…


Norms: The Behavioural Bias Series

As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival.…


The Framing Effect: The Behavioural Bias Series

The framing effect explains how we alter our decisions depending on how information is presented to us. We’ll react in…


Commitment Bias - public pledge: The Behavioural Bias Series

We tend to be consistent with what we have previously done or said we will do, particularly if this is in public. The…