Black Friday - Shopping From The Shower

We know all about using powerful insights to help us create behaviour changing communication, and because of this we totally understand the power that lies in the data our clients have on their interactions and transactions with their customers.

And as businesses learn more and more about their customers it’s not surprising that some marketing teams are drilling down to an extremely granular level to find something they can leverage in their communication.

A great example of this is Argos, who predicted a spike in web traffic between 6am and 7am on the first day of their Black Friday event. To leverage this, the retailer is giving away 100 free shower curtains with built-in pockets for tablets or phones. Ideal for those customers desperate to bag a bargain and wanting to get organised in advance of the sale starting.

Cynics would say this is Argos seeking publicity ahead of a crucial retail period, but we think it’s a great example of how to leverage a behavioural insight. And by making messages and content relevant to people’s behaviour at specific times of day, you’re maximising the effectiveness of what you’re communicating. Who doesn’t like the sound of that?

As an agency, influencing behaviours is core to what we do and applying Behavioural Economics to marketing communications is a natural progression. If you are interested in understanding more about how we do this get in touch now.

Find out more about the connection between consumers and behavioural economics in our latest report on the top trends driving consumer behaviour. Download it here.

By James Ballinger

Senior Account Director