Behaviour-led tips, advice, insights and thinking

Neil Bennett 13/08/2026 Neil Bennett 13/08/2026

What Andy Burnham can teach marketers about repositioning a tired brand

What Andy Burnham can teach marketers about repositioning a tired brand

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What’s really driving beauty & fragrance retail?

Ash Johnson 07/08/2026 Ash Johnson 07/08/2026

What’s really driving beauty & fragrance retail?

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From Olivia Colman narrating a bath-time spin to Wheatus, to a family dog serving as a Sunday roast wheelie bin.

Sam Clegg 28/07/2026 Sam Clegg 28/07/2026

From Olivia Colman narrating a bath-time spin to Wheatus, to a family dog serving as a Sunday roast wheelie bin.

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From Jay Kay finally grabbing what he was reaching for, to a leaky Fiat that became the Sistine Chapel.

Sam Clegg 24/07/2026 Sam Clegg 24/07/2026

From Jay Kay finally grabbing what he was reaching for, to a leaky Fiat that became the Sistine Chapel.

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From two rivals finally agreeing to an energy company that looks like a space odyssey.

Sam Clegg 15/07/2026 Sam Clegg 15/07/2026

From two rivals finally agreeing to an energy company that looks like a space odyssey.

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From singing puppets to a whole art book about bananas.

Sam Clegg 10/07/2026 Sam Clegg 10/07/2026

From singing puppets to a whole art book about bananas.

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Cannes Lions Special: From a deli built out of Reddit threads to a KitKat heist.

Sam Clegg 02/07/2026 Sam Clegg 02/07/2026

Cannes Lions Special: From a deli built out of Reddit threads to a KitKat heist.

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From towels turned into national flags to a watch that shouldn't exist.

Sam Clegg 26/06/2026 Sam Clegg 26/06/2026

From towels turned into national flags to a watch that shouldn't exist.

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From KFC's bucketverse to a floating convenience store in a Toronto harbour.

Sam Clegg 16/06/2026 Sam Clegg 16/06/2026

From KFC's bucketverse to a floating convenience store in a Toronto harbour.

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From a ketchup-and-beer six-pack to a life-saving haircut and tea with a side of gains.

Sam Clegg 10/06/2026 Sam Clegg 10/06/2026

From a ketchup-and-beer six-pack to a life-saving haircut and tea with a side of gains.

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From a dog's-eye rebrand to 1,000 free pints and a sofa in a giant toy box.

Harry Williams 04/06/2026 Harry Williams 04/06/2026

From a dog's-eye rebrand to 1,000 free pints and a sofa in a giant toy box.

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From Rooney reciting Shakespeare to vodka in a drip pouch.

Harry Williams 29/05/2026 Harry Williams 29/05/2026

From Rooney reciting Shakespeare to vodka in a drip pouch.

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From a bike-thru coffee stop to jet ski-fuelled packaging and 157 years of ketchup loyalty.

Harry Williams 21/05/2026 Harry Williams 21/05/2026

From a bike-thru coffee stop to jet ski-fuelled packaging and 157 years of ketchup loyalty.

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From a worlds first sonic jacket to an oversized 12-pack World Cup cooler you never knew you needed.

Harry Williams 15/05/2026 Harry Williams 15/05/2026

From a worlds first sonic jacket to an oversized 12-pack World Cup cooler you never knew you needed.

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From a book dedicated to beer coasters to a fake squirrel cult in Brooklyn Bridge Park .

Harry Williams 07/05/2026 Harry Williams 07/05/2026

From a book dedicated to beer coasters to a fake squirrel cult in Brooklyn Bridge Park .

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From a Tesco fruit giant to cocktail recipe cards to die for.

Harry Williams 30/04/2026 Harry Williams 30/04/2026

From a Tesco fruit giant to cocktail recipe cards to die for.

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From mans best friend in puppet form to a library of palette guides.

Harry Williams 23/04/2026 Harry Williams 23/04/2026

From mans best friend in puppet form to a library of palette guides.

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From a gardening club to a cheeky campaign twist on public health awareness.

Harry Williams 09/04/2026 Harry Williams 09/04/2026

From a gardening club to a cheeky campaign twist on public health awareness.

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From a creative pitch for gig tickets to a GooTool to eat your Creme Eggs with.

Harry Williams 25/03/2026 Harry Williams 25/03/2026

From a creative pitch for gig tickets to a GooTool to eat your Creme Eggs with.

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From a book about matches to a campaign that champions young workers.

Dorina D'Ambrosio 19/03/2026 Dorina D'Ambrosio 19/03/2026

From a book about matches to a campaign that champions young workers.

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james.b@thebehavioursagency.com

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