From Jay Kay finally grabbing what he was reaching for, to a leaky Fiat that became the Sistine Chapel.
This weeks most memorable.
This week's Most Memorable comes with a Cannes Lions 2026 twist. From three Grand Prix winners to the bits we loved on the ground at the Croisette.
01 — Campaign
Thirty years Jay Kay's been sliding across that white room reaching for something.
Turns out it was an alcohol-free gin.
Beefeater 0.0 and Lucky Generals finally let him grab the bottle — nine practical sets, no CGI, no AI. The best sequel to a question nobody was asking.
02 — Book
131 exercises to help you pay attention again. Not in a mindfulness-app, deep-breath sort of way. More like remembering how to actually look at things. The kind of book that makes you annoyed you didn't write it. Grab your copy here.
03 — Design
This guy's Fiat Panda roof was leaking. So obviously the only solution was to recreate a 500-year-old fresco on the ceiling. The original — the Hall of the Giants in Palazzo Te, painted by Giulio Romano in the 1530s — shows Jupiter smiting a bunch of giants trying to storm Mount Olympus. Very normal thing to have above your head while parallel parking. 10/10 response to a leaky roof and design points from us.
04 — Brand
Coca-Cola just unified their entire visual identity across 200+ markets. One red. One ribbon. One script. Not a rebrand. A tightening. The most recognised brand in the world deciding it still wasn't recognisable enough.
05 — Event
A guided walk around the NOMA Gardens in Manchester with the Bumblebee Conservation Trust. You learn which bees like which flowers, how to tell species apart, and yes they do catch a few for a closer look. Free. Outdoors. 30 July. Exactly the kind of thing you say you'll go to and then don't. Make this one the one you go to here.
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.
