The Marketing to Midlife Podcast
Join our Founder and CEO, Sue Benson, and a host of inspiring guests who are challenging current thinking and redefining marketing to midlife women.
Each episode delves into insights, strategies and fresh perspectives to help brands and marketers authentically reach a powerful, yet often ignored, demographic.
It’s time to change the narrative.
What you'll discover
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Dive deep into why midlife women have been misrepresented and largely ignored in advertising and communications, and what leading brands are doing differently.
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Understand what makes midlife women feel truly seen and valued, and how to harness their significant influence in the market.
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Hear from top marketers and influencers who are successfully bucking the trend, sharing actionable strategies and fresh perspectives you won't find anywhere else.
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Be part of a movement to redefine marketing to midlife women, creating more meaningful connections and driving real impact.
Listen and Subscribe
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Further insights
Download our report to read more about the untapped potential of this influential demographic, their frustrations with current marketing efforts, and the strategies to win their loyalty and spending power.
