Privacy Policy

Effective Date: August 27, 2026

Last Updated: August 27, 2026

1. Introduction

Welcome to The Behaviours Agency Limited (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data. This privacy notice explains how we look after your personal data when you visit our website (www.thebehavioursagency.com) including when you contact us, sign up for our communications (such as our newsletter, MEMO), or engage with our services—and tells you about your privacy rights under UK Data Protection Legislation (including the UK GDPR and the Data Protection Act 2018).

2. Who We Are and Data Controller

The Behaviours Agency Limited is the data controller responsible for your personal data.

• Company Name: The Behaviours Agency Limited (Company No. 07600580)

• Office Address: Suite 4.04, Tomorrow Building, Media City, Manchester, M50 2AB, United Kingdom

• Registered Address: 33 Harrison Road, Halifax, West Yorkshire, HX1 2AF, England

• Email Address: james.b@thebehavioursagency.com

If you have any questions about this Privacy Policy or wish to exercise your legal rights, please contact us using the details above.

3. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, categorised as follows:

• Identity Data: Includes first name, last name, job title, or company position.

• Contact Data: Includes email address, telephone numbers, business/billing address, and company name.

• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting, location, operating system, and platform.

• Usage Data: Information about how you use our website, products, and services (e.g., page navigation, time spent on pages).

• Marketing and Communications Data: Your preferences in receiving marketing/newsletters from us (e.g., MEMO) and your communication preferences.

We do not intentionally collect any Special Categories of Personal Data (such as health data, race, or religious beliefs) or information about criminal convictions.

4. How We Collect Your Personal Data

We use different methods to collect data from and about you:

• Direct Interactions: You may give us your Identity and Contact Data by filling in contact forms on our website, subscribing to MEMO, downloading agency resources/reports, or corresponding with us by email or phone.

• Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical and Usage Data through cookies, server logs, and similar technologies.

• Third Parties: We may receive technical and usage data from analytics providers (such as Google Analytics).

5. How We Use Your Personal Data & Legal Basis

We will only use your personal data when the law allows us to. Most commonly, we use your data under the following legal grounds:

6. Marketing Communications

You may receive marketing communications from us if you requested information, submitted an inquiry via our site, or signed up to receive MEMO.

• Opting Out: You can ask us to stop sending you marketing messages at any time by following the unsubscribe link at the bottom of any email or by emailing us directly.

7. Disclosure of Your Personal Data

We may share your personal data with third parties for the purposes set out above:

• Service Providers: IT support, website hosting, analytics, and CRM/marketing automation tools.

• Professional Advisers: Lawyers, auditors, or insurers providing consultancy/accounting services.

• Legal Requirements: Regulators, authorities, or law enforcement where required by applicable law.

We require all third parties to respect the security of your personal data and treat it in accordance with the law.

8. International Transfers

If we transfer your personal data outside the UK or the European Economic Area (EEA)—for example, to cloud hosting or marketing service tools hosted in the US—we ensure a similar degree of protection is afforded by using standard contractual clauses (SCCs), UK Addendums, or verifying Data Privacy Framework certifications.

9. Data Security

We have put in place appropriate technical and organizational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. Access to personal data is limited to employees and third parties with a strict business need-to-know.

10. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

11. Your Legal Rights

Under UK data protection laws, you have rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.

• Correction: Request correction of inaccurate or incomplete data.

• Erasure ("Right to be Forgotten"): Request deletion of your personal data where there is no good reason for us to continue processing it.

• Object / Restrict: Object to processing based on legitimate interests or request restrictions on processing.

• Data Portability: Request transfer of your data to you or a third party.

• Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data.

To exercise any of these rights, please contact us at james.b@thebehavioursagency.com.

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to address your concerns before you approach the ICO.

12. Cookies and Tracking

Our website uses cookies and similar tracking technologies to distinguish you from other users. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

13. Changes to This Privacy Policy

We keep our privacy policy under regular review. Any updates will be posted on this page with an updated "Last Updated" date.