From Olivia Colman narrating a bath-time spin to Wheatus, to a family dog serving as a Sunday roast wheelie bin.
This weeks most memorable.
01 — Campaigns
Olivia Colman narrating everyday life while Teenage Dirtbag plays. Monzo’s global platform, directed by Daniel Wolfe, ditches banking clichés for single-shot films about real life. When money runs quietly in the background, you actually get to live. Gloriously nostalgic, impeccably soundtracked, and wonderfully refreshing. Category leadership done right.
02 — Print ad
A dogs open mouth stuffed with chicken bones and discarded veggies. Mousoudi Pet Shop turns pets into literal trash bins overflowing with Sunday roast leftovers. Equal parts funny and deeply unsettling. It skips dry health stats to deliver an uncomfortable visual truth about table scraps. Guilt-tripping done right.
All images: Ogilvy Greece
03 — Podcast
Over 600 ex-offenders on the payroll. Free holiday homes and a Dreams Come True scheme. James Timpson sits down with High Performance to explain how his 150-year-old family business thrives on trust and kindness. An operational masterclass exposing standard management advice for total fluff. Essential listening.
04 — Book
Neon letters hanging onto a Brooklyn storefront for dear life. Gonzalo Guerrero’s Signs & Artifacts box set documents the fading, hyper-local typography of New York City. A gorgeous visual archive of disappearing street culture. Before corporate minimalism wipes out every remaining drop of character, grab this set. Pure design inspiration. Grab your set here.
All images: Counterprint
05 — Packaging
Going in-house usually means safe, watered-down nonsense. Joe Tea Company ignored that entirely. They designed their new Couch Potato chip brand themselves. Loud, unpretentious, and built for total sofa immobility. Proof that backing yourself pays off.
All images: Joe Tea Company
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.
