From two rivals finally agreeing to an energy company that looks like a space odyssey.

This weeks most memorable.

This week's Most Memorable comes with a Cannes Lions 2026 twist. From three Grand Prix winners to the bits we loved on the ground at the Croisette.

01 — Podcast

Ritson and Sharp. On the same stage. At Cannes. Two men who've spent a decade disagreeing in public, sat down to work out what they actually agree on. A real rare one worth the listen

02 — Brand

Meteoric. A German energy supplier. Rebranded itself as a full-on sci-fi film. Meteor logo, Kubrick nods, an AI helper called Oskar named after HAL 9000. Used to be called "Zeus Energy". Yawn. Now looks like a space odyssey. Yes.

03 — Design

A design student sat down and asked: what would a turntable look like if Nothing made one? The answer: gorgeous.
Transparent, mechanics on show, badged "Turntable (1)" to match the Phone (1).
Just a concept though. Someone at Nothing, pick up the phone.

04 — Campaign

Back Market's founder swears on his mum's life the tech is good.
Literally. If it's not, you get his mum Valérie and everything she owns.
The dafter the promise, the more you buy it.
Genius.

05 — Packaging

Northern Red packages king crab like a parcel from the Arctic. Deep-embossed crab in shell-red paper. Sealed with string, like an old office folder. Just a concept and that’s a such a shame, because it'd stop you dead.

What would make your brand memorable?

That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.