Applying Behavioural Economics in Marketing

Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…


MAPFRE Insurance company

Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…


Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…


How brands leverage scarcity to sell more

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


The Age of the Influencer

Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…


Social media influence: Bird Box

Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week!…


How the Commitment Bias can win customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing the…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


Applying Confirmation Bias to marketing

You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…


Behavioural science. Hottest topics in marketing

Why marketers need to embrace behavioural science

We are delighted to welcome Richard Shotton as our guest author. Richard has worked in…


Behavioural science: A question of ethics

Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…


Behavioural Economics

How To Use Behavioural Science To Build Brand Trust

Like most marketers we have been reading about the decline in brand trust with growing…