Pizza Hut: Delivering Bizarreness
Every month we each try to unearth or present some new or exemplary Behavioural insight for the team. This month my…
Reciprocity in marketing: How to use it effectively
This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where…
Anchoring in marketing: How to use it effectively
Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…
The best brand Game of Thrones collaborations
Over the past 8 years as Game Of Thrones has grown in popularity to become the most viewed show on television,…
How-to use hyperbolic discounting in marketing
Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…
How to use herd behaviour in marketing
Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…
Authority in marketing: How to use it effectively
Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve…
Bizarreness effect in marketing: How to use it effectively
Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…
How-to use the Status Quo bias in marketing
When it comes to making decisions we often unconsciously consider things that are comfortable and familiar. Things…
Applying Behavioural Economics in Marketing
Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…
Behavioural Economics Investment fund launched to take advantage of investors irrational decisions
Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…
Create memorable experiences for pennies using the pollyanna principle
The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…
How brands leverage scarcity to sell more
Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…
The Age of the Influencer
Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…
Social media influence: Bird Box
Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week!…
How the Commitment Bias can win customers
Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing the…
BBC Radio 4: The Virtue of Commitment
For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…
Applying Confirmation Bias to marketing
You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…
Why marketers need to embrace behavioural science
We are delighted to welcome Richard Shotton as our guest author. Richard has worked in advertising for over…
Behavioural science: A question of ethics
Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…
How To Use Behavioural Science To Build Brand Trust
Like most marketers we have been reading about the decline in brand trust with growing concern. Here we…