Consumer habits post lockdown

Consumer habits post lockdown

This is a 4 blog series on the role of consumer habits post lockdown. In the first in the series, our planning…


Force of Habit: Brands beyond lockdown

Force of Habit - Brands beyond lockdown

Join us for our Webinar - Force of Habit: Brands beyond lockdown Date: Thursday 14th May 2020 Time: 11.00am Where:…


Introduction to Behavioural Science webinar

Introduction to Behavioural Science Webinar

Join us for our Webinar: An introduction to Behavioural Science Date: Thursday 7th May 2020 Time: 11.00am Where: Click…


5 retailers building virtual relationships

5 retailers building virtual relationships

How our shopping experience has shifted to the virtual world and will we ever want to go back to normal? With the…


Behavioural-led approach in marketing

Behavioural-led Approach in Marketing

A behavioural-led approach in your marketing will explain why people don’t buy your brand.  It’s true. A…


Pret - reciprocity bias

The Reciprocity bias, or simple acts of kindness?

Since the beginning of the Covid-19 global pandemic, the world has come together to support one another in beautiful…


Joe Wicks how habits will be impacted after the lockdown

How everyday habits will be impacted after the lockdown

Breaking the habit. How will our habits be impacted after the lockdown? This blog is a summary of our four part…


Brands going quiet

Brands going quiet? Now is not the time

Brands grow by increasing their physical and mental availability: Physical availability - how easy it is to find and…


advertising strategy to drive growth

Using advertising strategy to drive growth

Sharps Bedrooms' posts a strong start to its financial year We’re pleased to be able to share some fantastic…


behavioural science to influence public health

Using behavioural science to influence public health

Coronavirus has put the application of behavioural science to influence public health into the spotlight. And the…


Creativity behavioural science

Creativity informed by behavioural science

Should your creativity be led by theory or by practice? As a behavioural science-led creative agency, we call upon…


Love with brands

Why do we fall in love with brands?

Why do we fall in love with brands?  Well, unfortunately it’s not as easy as roses and poems, candlelit dinners and…


Sharps scalable growth

Delivering scalable growth for Sharps Bedrooms

Most companies are striving to grow, but being owned by an Investment Capital Fund means that Sharps Bedrooms'…


Superbowl ads 2020

Superbowl ads 2020: A behavioural review

We've reviewed some of the Superbowl ads 2020. And here are three that apply behavioural science to make them more…


Cognitive shortcuts

Cognitive biases: Decision making explained

The seven cognitive biases that dictate what people buy – and what they don’t Consumers have a dizzying array of…


Goal dilution effect

Goal dilution effect and the need for focus

If someone throws 10 tennis balls at you, how many are you going to catch? You might just grab one before ducking to…


Retail sale message

Maximise your retail sale message with behavioural science

When was the last time you questioned your retail sale message or even your sale mechanic? As the ‘Golden quarter’…


How the Generation Effect makes you recall ads

The chances are, you remember this poster, part of a Cancer Research UK campaign that ran last year. But why do you…


Tango humorous TV ads

Tango’s Tanguru von restorff effect

Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…


Amstel: Building Bridges with Mere Exposure

Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…


Pizza Hut: Delivering Bizarreness

Every month we each try to unearth or present some new or exemplary Behavioural insight for the team.  This month my…


Reciprocity in marketing: How to use it effectively

This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where…


Anchoring in marketing: How to use it effectively

Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…


The best brand Game of Thrones collaborations

Over the past 8 years as Game Of Thrones has grown in popularity to become the most viewed show on television,…


Hyperbolic discounting

How-to use hyperbolic discounting in marketing

Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…


How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…


Authority in marketing: How to use it effectively

Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve…


Bizarreness effect in marketing: How to use it effectively

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


How brand heuristics create a memorable brand

I don’t know about you but most of the time I make decisions about which brand to purchase I am completely unaware of…


How-to use the Status Quo bias in marketing

When it comes to making decisions we often unconsciously consider things that are comfortable and familiar.  Things…