Midlife women are a powerful and diverse demographic that brands are failing to connect with.

Midlife women are being overlooking, presenting a significant opportunity for brands who are willing to cater to their needs and preferences.

Industry pioneers are bringing you three powerful brand strategies that you can embrace to help market your brand more authentically to midlife women.

Brand memorability is no longer an option – it’s a necessity to building lasting loyalty. But what exactly is it, and how can you achieve it for your brand?

Six categories of behavioural biases that will help you successfully navigate consumer decision-making.