We are a creative partner for ambitious
brands who are hungry to grow

Brands like Yankee Candle, AO, Sharps, Co-op and Nike have put their trust in The Behaviours Agency because:

1. Our unique Motivation + Memorability approach is proven to work

Creative solutions that blend behavioural science and modern marketing science to maximise effectiveness.

2. Problem solving solutions not services

Making memorable work, means building memorable relationships, so we put emphasis on build relationships that put people first.

3. Working with us feels good

Our problem solving programs deliver by a team of highly experienced people means deliver solutions, not just sell you our services.

Don’t just take our word for it.

Our results speak for themselves.

Creative proven to work
Campaign ideas that perform above both category benchmarks for Star, Spike and Fluency ratings.

+59

Track record of delivering growth
Led the expansion of Sharps Furniture Group from £60M to £135M+ in annual turnover, solidifying its position as the UK’s #1 fitted furniture brand.

Industry Practitioners
IPA Member & IPA Trained.

Loved by clients
Our NPS is currently an industry beating +59

Industry recognised creative excellence

Obsessing over your customer’s behaviour is our passion.

Using behavioural science as our guiding principle, everything we do is built on uncovering and unlocking your audience’s behaviour.

It leads to more effective creative solutions, better business outcomes and improved stakeholder engagement.

Our programs

Proudly employee owned logo with a purple icon and text.
A woman looking up while another person with a pink object is in front of her.
Certified B Corporation logo with black background and white text and symbol.

Who we work with

Amazon logo with white text and an orange arrow on a black background.
Autotrader logo with stylized red and blue emblem next to the text 'Autotrader' in black.
Clever Closet logo with green stairs icon on a dark green background
The image shows a blue background with the word 'COOP' written in white, stylized, lowercase letters arranged in a square pattern.
The word "fittingly" written on a blue background.
Yankee Candle logo on a gray background
Holcim logo with the company name in white letters on a dark blue background
MusicMagpie logo with the words 'music' in blue and 'Magpie' in green.
Black background with white Nike logo and text
A white digital file icon with the word 'sharps' in gray lowercase letters on a gray background.
Logo of Silent Night Beds with a cartoon hippopotamus lying down, wearing blue and white striped pajamas, inside an oval shape.
Warrantywise logo with an eye icon on an orange gradient background.
Text on a dark teal background that reads '+well' in white letters.
The Carwow logo in black text on a light blue background.
Green background with white stylized face resembling the letters 'a' and 'o' forming eyes, and a curved line forming a smile.

Our team

Sue Benson, Founder & Managing Director
Dorina D'Ambrosio, Founder & Creative Director

Sue Benson
Founder & CEO

James Ballinger. Client Services Director

Dorina D’Ambrosio
Founder & Creative Director

James Ballinger
Client Services Director

FAQs

  • While many creative agencies in Manchester focus solely on what their work looks like, we underpin what we do with what insights informed by behavioural science. Based in Exchange Quay, we use our unique ‘Motivation + Memorability’ approach to ensure brands aren’t just seen, but remembered and acted upon. We don't just guess what works; we use proven psychological principles to drive commercial results.

  • Choosing an creative agency in Manchester like ours gives you access to a world-class creative hub with deep roots in the North’s retail and business landscape. Being local to Greater Manchester allows for closer collaboration, but our behavioural-first approach means we deliver national and international impact for brands across the UK and beyond.

  • Traditional branding often relies on demographics, but we focus on why people buy. By identifying the core motivations that influence your specific audience, we create strategies, brands and campaigns that are truly relevant and hard to ignore. This precision leads to more effective campaigns, higher conversion rates, and better long-term brand equity.

  • We offer ten transformation programs designed for growth. Whether you need Brand Creation for a new idea, Brand Renovation for a tired identity, or Architecture Clarity to simplify your product range, our Manchester-based team uses behavioural insights to ensure your brand is undeniably relevant and totally un-ignorable.

  • We use our "Motivation + Memorability" framework to unlock consumer behaviours. By understanding how the human brain processes information and stores memories, we create creative work that sticks. From packaging to digital experiences, we ensure your advertising cuts through the noise and becomes the top of mind choice for your customers.

  • Absolutely. We have loads of experience in the retail, grocery, and home sectors. Our Shelf Advantage program is specifically designed to give your packaging and POS the edge in high-pressure retail environments by leveraging behavioural biases like social proof and scarcity to influence the point of purchase.

  • We work across a diverse range of public and private sectors, with deep expertise in lots of sectors, including Retail, Grocery, Home, Construction and FMCG. As a B Corp certified and 100% employee-owned agency, we pride ourselves on building happiness for our clients and their customers through ethical, effective creative solutions.

  • METRIC is our proprietary framework for navigating consumer decision-making. It breaks down complex human behaviours into six key elements: Money, Effort, Time, Risk, Individuality, and Conscious Thought. By auditing comms against these pillars, we can identify exactly where you are losing customers and how to fix it through smarter creative, copy and messaging.