SHELF TALK PROGRAM

Ease retail noise by making communications that truly sing. A behavioural and creative program focused on in-store and retail communications that cut through clutter and guide choice.

Cut through clutter and guide consumer choice

USED BY
The image displays the word '+well' in white text on a dark teal background.
Simple graphic with the word 'sharps' centered on a white background with a gray border.
Yankee Candle logo on a gray background. 
THE CHALLENGE

Your retail environments are noisy. With too many messages and little clarity, your shoppers have tuned out. Your communications have become background noise. Impulse purchases are down. Conversion is down. Trade effectiveness has gone.

The Shelf Talk program makes retail communications work harder.

COMMERCIAL IMPACT

Clearer retail communication that drives action, not confusion.

Increased consumer loyalty

Active brand advocacy

Increased quality perception

Extended consumer lifecycle

WHY IT WORKS

Because people don’t read in-store, they react.

HOW IT WORKS

Identify decision moments

Where retail communication matters most.

01

Clarify the message

Simple, motivating cues that guide behaviour.

02

Design retail expressions

POS, signage and messaging that stand out.

03

Integrate with brand and packaging

Retail works as part of a system.

04

CUSTOMISABLE PROGRAM DELIVERABLES

Retail messaging framework

POS and in-store creative concepts

Visual and verbal guidelines

Activation examples

Retail sell-in story

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