SHELF ADVANTAGE PROGRAM

Packaging that sells harder

A packaging-focused program that gives your packaging the advantage. Using behavioural design to maximise recognition, trust and conversion at shelf.

USED BY
THE CHALLENGE

Retail shelves are notorious battlegrounds. Your packaging has a lot to do to stand out and be chosen. Is it trying to do too much and doing too little? Have competitors hijacked the category codes? Weak packaging reduces visibility, willingness to trial and consumer trust. All leading to poor or declining sales.

Our Shelf Advantage program turns packaging weaknesses on their head for maximum stand out.

COMMERCIAL IMPACT

Packaging that sells harder, without saying more.

Stand out shelf visibility

Increased trial

Increased quality perception

Sales velocity

WHY IT WORKS

Because packaging is the last and loudest salesperson.

HOW IT WORKS

Clarify the pack role

What the pack must do in seconds.

01

Redesign for recognition

Hierarchy, colour and cues optimised.

02

Strengthen trust signals

Value and quality cues clarified.

03

Systemise across range

Consistency without sameness.

04

CUSTOMISABLE PROGRAM DELIVERABLES

Packaging concepts

Range system

Shelf guidance

Design principles

Buyer-ready visuals

FACING A DIFFERENT CHALLENGE?