From a worlds first sonic jacket to an oversized 12-pack World Cup cooler you never knew you needed.

This weeks most memorable.

01 — Campaign

When a flight to the World Cup costs less than getting into the stadium, the joke sort of writes itself and Air Transat have taken the opp to take a cheeky swing at FIFAs ticket prices with live comparisons between match admission and return flights to the countries fans are actually travelling to. This one gets a big tick from me.

02 — Activation

I’d happily get lost in this one. Craig & Karl just delivered the most Joseph technicolour dream coat maze design I think I’ve ever seen at Hankyu (Ningbo, China) to celebrate their 5th anniversary. Childlike in the best way,  hard not to want to immediately walk around in it.

03 — Design

It’s like stepping back into the 1990’s with a twist of the 1800's. Audemars piguet and swatch’s revival of the pocket watch is simply something we never knew we wanted and with a playful popart twist who wouldn’t love one.

04 — Product

I’m not sure I’ve ever considered needing for a sonic jacket that fires frequencies from 4 Hz to 20,000 Hz directly into your body, until now that is. Vollebak has just teased the world’s first of it’s kind, not entirely sure if it’s fashion, wellness tech or the beginning of a cult but I do know it’s bloody mega!

05 — Brand

Forget the game, Miller Lite’s new MVP Matchball is my must-have for this year’s World Cup. An oversized 12-pack cooler designed to look like a gold-accented sea mine once fully loaded. Completely ridiculous. Take my money.

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