From a book dedicated to beer coasters to a fake squirrel cult in Brooklyn Bridge Park .

This weeks most memorable.

01 — Experiential

The Ordinary opened fake grocery stores across six cities last week selling bananas for $175 and coconuts for $195, each renamed with luxury wellness language and premium packaging. Using the beauty industry's own playbook to expose it. Funnier and sharper than any lecture.

02 — Product

Adidas assembled Timothée Chalamet, Messi, Beckham, Bellingham and Bad Bunny for their World Cup campaign and made them play a backyard street match against a local crew who haven't lost in 30 years. Five minutes, cinematic, properly nostalgic. The biggest cast in advertising this year and the moment everyone will remember is two lads trying to get a ball out of a tree. Right instinct.

03 — Book

Beer Coasters by Masala Noir. A whole book dedicated to something most people throw away without thinking. Slightly obsessive, totally justified and a a wonderful source of creative inspiration.

04 — Campaign

Canva planted a fake squirrel cult in Brooklyn Bridge Park last week. Statue, guided tours, performers, the lot. Nobody knew it was them until the reveal. The campaign is literally the product demonstration. Hard to argue with that logic.

05 — Brand

The Holiday Detox Pack by Lake of Bays Brewing Co. Six cans from 5% to 0%, with typography that's blurred on the first can and fully sharp on the last. A beer designed to help you drink less beer. The category turned entirely against itself.

What would make your brand memorable?

That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.