From mans best friend in puppet form to a library of palette guides.
This weeks most memorable.
01 — Campaign
Publix’s new spot Best Friends uses handmade puppetry to tell a story about apology, gratitude and pie. In a world of AI sheen, something carefully made suddenly feels like the freshest move possible.
02 — Design
I AM ITALIANO chocolate packaging that turns every Italian cliché up to full volume and somehow makes it feel smart rather than lazy. Proof that commitment beats caution every time.
03 — Guerilla activation
The Dad Shift’s campaign compares the UK’s two weeks of paternity leave with everyday things that last longer. Simple, sharp and annoyingly effective. Exactly what good protest ideas should be.
04 — Book
Palette Playbook Set by Counter-Print. A reminder that colour is one of the fastest ways to make something memorable, yet usually the first thing people play safe with. Available at Counter Print.
05 — Space
Nike Air Lab at Milan Design Week. An installation exploring Air as material, history and future platform. Nice to see a brand treating innovation like culture, not just product launch theatre.
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.