From a Tesco fruit giant to cocktail recipe cards to die for.

This weeks most memorable.

01 — Campaign

Tesco’s fruit giant for its Free Fruit & Veg for Schools programme. A giant made of thousands of pieces of fruit slowly giving himself away to kids. Big, simple metaphor done properly. Nice to see a retailer commit to an idea rather than just a message.

02 — Design

The Cocktail Cabinet by A Friend Of Mine Design Studio. Cocktail recipe cards packaged like something you’d actually want to keep out. Simple shapes, strong system, and just enough personality to make the whole thing feel collectable rather than throwaway.

03 — Brand

Palais, Peckham. A music venue identity that leans fully into chaos, noise and cultural texture. Feels less like branding and more like something that’s grown out of the scene itself.

04 — Packaging

Crazy Mountain non-alcoholic beer by George Clooney and team. Cowboy-on-a-can energy with almost no information on the front. In a category obsessed with shouting, this one just shows you a picture and trusts you to lean in.

05 — Film

Storm by Romain Gavras. A seven-minute boarding school fever dream starring Yung Lean as a chaotic ringleader. Brutal, hypnotic and all vibe over narrative.

What would make your brand memorable?

That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.