The world’s first behavioural
science-led brand
transformation business
Everything we do is underpinned by three core beliefs
Behaviour-first thinking
Obsessing over your customer’s behaviour is our passion. Using behavioural science as our guiding principle, everything we do is built on uncovering and unlocking your audience’s behaviour.
It leads to more effective creative solutions, better business outcomes and improved stakeholder engagement.
Our programs
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Solve problems with new products, features and experiences.
Explore Design Innovation program -
Turn a tired, forgettable brand into one that’s totally un-ignorable.
Explore Brand Renovation program -
Simplify your brand or product architecture to get growth distinction.
View Architecture Clarity program -
Turn a business or product idea into a brand that is worth paying extra for.
Explore Brand Creation program -
Re-launch your brand, or launch new products, through campaigns that create notoriety.
Explore Create Fame program -
Ease retail noise by making retail communications that truly sing.
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Transform your entire brand experience at every touch point.
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Give your packaging the advantage to be noticed, trusted and bought.
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Take your brand into cultural spaces.
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Reinvent your retail experience.
Getting your brand top of mind is our main aim. We deploy a range of strategies to ensure you’re the obvious, if not the only, choice.
Brand memorability drives increased brand preference, stronger brand loyalty, enhanced brand image and drives Improved marketing effectiveness.
Brand memorability matters
For 20 years, our female founders Dorina and Sue have proved that doing good business, and doing business for good can be the same thing. It’s why we’re proudly B-Corp accredited, have been awarded IPA CPD Gold as well as Investors In People Gold, and are now an Employee Ownership Trust (EOT), making our agency 100% employee owned.
After all, we run on the knowledge that happy people make better, more effective and award-winning work. So, prepare to have a great time working with us. Because happy people… well, they can transform a business’s future.
Business for good
Who we work with
Our leadership team
Sue Benson
Founder & CEO
Dorina D’Ambrosio
Founder & Creative Director
James Ballinger
Client Services Director
FAQs
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While many creative agencies in Manchester focus solely on what their work looks like, we underpin what we do with what insights informed by behavioural science. Based in Exchange Quay, we use our unique ‘Motivation + Memorability’ approach to ensure brands aren’t just seen, but remembered and acted upon. We don't just guess what works; we use proven psychological principles to drive commercial results.
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Choosing an advertising agency in Manchester like ours gives you access to a world-class creative hub with deep roots in the North’s retail and business landscape. Being local to Greater Manchester allows for closer collaboration, but our behavioural-first approach means we deliver national and international impact for brands across the UK and beyond.
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Traditional branding often relies on demographics, but we focus on why people buy. By identifying the core motivations that influence your specific audience, we create strategies, brands and campaigns that are truly relevant and hard to ignore. This precision leads to more effective campaigns, higher conversion rates, and better long-term brand equity.
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We offer ten transformation programs designed for growth. Whether you need Brand Creation for a new idea, Brand Renovation for a tired identity, or Architecture Clarity to simplify your product range, our Manchester-based team uses behavioural insights to ensure your brand is undeniably relevant and totally un-ignorable.
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We use our "Motivation + Memorability" framework to unlock consumer behaviours. By understanding how the human brain processes information and stores memories, we create creative work that sticks. From packaging to digital experiences, we ensure your advertising cuts through the noise and becomes the top of mind choice for your customers.
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Absolutely. We have loads of experience in the retail, grocery, and home sectors. Our Shelf Advantage program is specifically designed to give your packaging and POS the edge in high-pressure retail environments by leveraging behavioural biases like social proof and scarcity to influence the point of purchase.
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We work across a diverse range of public and private sectors, with deep expertise in lots of sectors, including Retail, Grocery, Home, Construction and FMCG. As a B Corp certified and 100% employee-owned agency, we pride ourselves on building happiness for our clients and their customers through ethical, effective creative solutions.
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METRIC is our proprietary framework for navigating consumer decision-making. It breaks down complex human behaviours into six key elements: Money, Effort, Time, Risk, Individuality, and Conscious Thought. By auditing your brand against these pillars, we can identify exactly where you are losing customers and how to fix it through smarter creative and communication strategies.