From singing puppets to a whole art book about bananas.
This weeks most memorable.
This week's Most Memorable comes with a Cannes Lions 2026 twist. From three Grand Prix winners to the bits we loved on the ground at the Croisette.
01 — Campaign
Twix's argument for two bars? Two ventriloquist dummies, dead serious, belting out Nelly and Kelly Rowland's "Dilemma." Pyrotechnics. A sax solo. All done for real when everyone else would've reached for AI. Gloriously, stupidly committed.
02 — Book
Studio Trikken have made an entire art book about bananas. Just bananas. Designers from around the world, each having a go at the fruit. Utterly daft and Utterly daft and adn right up our street. grab your copy here.
03 — Brand
Sporting CP's first new crest in 25 years, and the clever bit is how little they've changed. The lion redrawn from all five old badges, everything a shade sharper, nothing your average fan would clock. When people would riot over a moved whisker, doing less is the boldest move going.
04 — Music
Only Stone Island could drop a summer playlist and call it research. "Sound as a form of research" — the same phrase they use for prodding fabrics and dyes until something happens, pointed at music instead. A brand fully committing to being itself, again. Listen in here.
05 — Packaging
Etermoon, a spirit that turns its bottle into a spacecraft. The label wraps up and over so the cap becomes the nose cone — a whole moon-mission in your hand. Total commitment to the bit, and all the better for it.
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.
