From towels turned into national flags to a watch that shouldn't exist.
This weeks most memorable.
01 — Brand
Everyone else paid millions to sponsor the World Cup. IKEA just raided its own catalogue and built 18 national flags out of towels, storage boxes and plush toys, then made every piece shoppable. No sponsorship, no players, no stadium. Just a brand that knows exactly what it is and had the wit to prove it.
02 — Design
D1 Milano's new watch started life as one of those skewed, floating 3D artworks that could only ever live on a screen. Now it's real, telling the time with three spinning discs instead of hands. Funded seven times over in a single day, which tells you everything about how starved people are of objects with actual character. We want one.
03 — Short film
A tiny handmade Berlin street from De'Longhi, 32 miniature characters queuing for coffee, a goth, a cyclist, a raver who clearly never made it home, then the camera pulls back and the whole thing's sat on a coffee machine. Daft, beautiful, and all in service of one quiet brag: the best coffee shop in town is now your kitchen.
04 — Podcast
Uncensored CMO sits down with Suso O'Brien, the marketer who helped make Just Eat impossible to ignore, on why the modern CMO spends barely any time on the actual marketing. It's the bit nobody tells you about the top job: the work is the easy part, it's the politics that'll do you in. Worth an hour of anyone's commute.
05 — Packaging
PLIX is an energy drink that sorts itself by mood rather than just flavour, with a pixel-built can system where the colour and symbols shift to match whichever version of yourself you're after. The clever bit is the restraint, every can has its own personality without the range ever looking like five different brands in a trench coat.
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.
