From a ketchup-and-beer six-pack to a life-saving haircut and tea with a side of gains.
This weeks most memorable.
01 — Collaboration
Five Heinekens and a bottle of Heinz, packed into one six-pack. After more than 150 years of turning up to the same barbecues separately, the two have finally arrived together, fully committed to the World Cup bit. Daft, joyful and exactly the kind of thing we'll be buying.
02 — Campaign
The world's most famous chef going door to door telling people to stop cooking. Ramsay barging into kitchens mid-recipe, demanding everyone put the pans down and watch the football, is a lovely flip of everything he's known for. The contradiction is the whole joke, and it lands.
03 — Design
A porcelain teapot shaped like a kettlebell, handmade in Berlin and limited to 100 per colour. Equal parts gym joke and genuinely beautiful object, it's the sort of thing you'd never need and immediately want. Tea and gains, finally under one spout.
04 — Cause
The Life Saving Haircut, a free handbook teaching barbers to spot the early signs of skin cancer on the scalp and neck, the bits we can't see ourselves but they look at every day. A beautifully simple idea built on an obvious-once-you-hear-it truth. Proof that the best work doesn't always need a big budget, just a sharp insight.
05 — Place
Northern Quarter favourite Unitom is opening a second Manchester site, this time in the old Granada Studios building at St John's. A compact kiosk, a coffee stop and a rotating exhibition space backing emerging local artists. A proper win for the city's visual culture scene and we can’t wait to visit.
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.
