From a creative pitch for gig tickets to a GooTool to eat your Creme Eggs with.
This weeks most memorable.
01 — Place
Kettlesyard, Cambridge. Jim Ede's house from the 1930s, kept exactly as he left it. When anyone can produce anything, knowing what's worth keeping is the rarest skill going.
02 — Film
Stone Island's new film for their Naples store. Shot in Neapolitan dialect with local collectors who've been obsessing over the brand for decades. Made strictly for Naples. Not the wider Italian market. Not the world. Ignoring everyone else is exactly what makes it.
03 — OOH
Cow Vintage in the centre of Manchester, using their window display to ask if anyone's got Geese tickets going spare. A shop using their window not to sell product but to be completely themselves. That's the point.
04 — Packaging
Episode 3 of Design Next is a good one. Rowena Curlewis, co-founder of Denomination, on twenty years of building a global drinks branding agency. In an industry obsessed with what's next, that kind of staying power is the most interesting quality going.
05 — Brand
Cadbury have made a multi-tool for eating a Creme Egg. A spork, grater, tweezers, straw and whisk. For a chocolate egg. Half of Brits use a utensil. 39% would grate it. So they made the tool.
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.
