From a creative pitch for gig tickets to a GooTool to eat your Creme Eggs with.
This weeks most memorable.
01 — Place
Kettlesyard, Cambridge. Jim Ede's house from the 1930s, kept exactly as he left it. When anyone can produce anything, knowing what's worth keeping is the rarest skill going.
02 — Film
Stone Island's new film for their Naples store. Shot in Neapolitan dialect with local collectors who've been obsessing over the brand for decades. Made strictly for Naples. Not the wider Italian market. Not the world. Ignoring everyone else is exactly what makes it.
03 — OOH
Cow Vintage in the centre of Manchester, using their window display to ask if anyone's got Geese tickets going spare. A shop using their window not to sell product but to be completely themselves. That's the point.
04 — Packaging
Can a jar of mayonnaise bottle hold sentimental value? Of course it can. And I’m sure my gran would love one of these. Handmade Heinz crochet pieces. Centered around a simple idea: a nod to a long-standing Brazilian household tradition. Across many Brazilian homes, everyday objects—from water filters to remote controls—are wrapped in handmade crochet pieces, turning functional items into small expressions of affection.
05 — Brand
Cadbury have made a multi-tool for eating a Creme Egg. A spork, grater, tweezers, straw and whisk. For a chocolate egg. Half of Brits use a utensil. 39% would grate it. So they made the tool.
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.