From a book about matches to a campaign that champions young workers.
This weeks most memorable.
01 — Book
We popped into Unitom bookstore earlier this week, well worth a visit if you're in the centre. It's a book only showing matchbooks found in pubs, curry houses, travel agents, nightclubs, repair shops and more. Billy Woods spent thirty years collecting what everyone else threw away and the result is 272 pages of Britain nobody meant to document. Limited to 600 copies.
02 — Campaign
This campaign landed in our inbox this week and it deserves your attention. McDonald's UK, filmed documentary-style with real crew in their own restaurants, handheld cameras, no script. Just a shift unfolding. Belief in job opportunity for young people in the UK is at an all-time low right now. One in three McDonald's managers is under 25. The campaign doesn't announce that. It earns it.
03 — Event
MOBO turns 30 this year and they're marking it in Manchester, which means it's on our doorstep. Aviva Studios, 24 March. A full day of panels, workshops and live performances with artists, executives and emerging voices on where music and culture go from here. Thirty years of Black music culture deserves more than a London postcode.
04 — Podcast
Episode 3 of Design Next is a good one. Rowena Curlewis, co-founder of Denomination, on twenty years of building a global drinks branding agency. In an industry obsessed with what's next, that kind of staying power is the most interesting quality going.
05 — Brand
He appeared twice on TikTok. Tiny desk, tiny MacBook, cup of matcha. The internet completely lost its mind. Apple's Lil' Finder Guy, the mascot for the new MacBook Neo, became the most wanted brand character of 2026 with two short clips and zero official merchandise.
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.
