Unfortunately or not, none of us can get away from this heavily spoken about, impressively advertised, day of LOVE. We could use this time to get sentimental about the agency and shout about the love we have for everybody here – employees, clients and our work but instead we are going to do what we do best… look at what are brands getting up to this Valentine’s Day!
Netflix
Netflix helped the lonely singles see that there is always a positive of not having a significant other on Valentine’s Day with their Joe Goldberg billboard. The new series of YOU has had some serious advertising and so this billboard is not only relevant, but has also generated an amazing amount of conversation, creating a sense of FOMO if you’ve not watched yet.
Specsavers
Specsavers has launched its first big contact lens campaign, tied in wonderfully with Valentines’ Day..
‘Kiss Clash’ highlights the awkward issues that glasses-wearers face when trying to get a little intimate, and calls on the public not to let their ‘specs get in the way’ with this light-hearted ad series.
Bumble
After what feels like an eternity of swiping, ghosting and catfishing, bumble are taking dates from their app, and setting them up in real life. The dating app has announced its first lineup of London dating events for the year, kicking off on February 14 and running until the end of March. They’re free and everybody is encouraged to mingle, IRL!
Toblerone
Toblerone have launched an exclusive new chocolate bar online as part of their ‘Love Insurance’ campaign. It’s all about urging people to dive into relationships – situationship or long term..
To get your ‘Love Insurance’, all you need to do is head to their website and purchase some chocolate, which comes with its very own insurance. If your relationship doesn’t work out, you can slide into Toblerone’s insta DMs to claim on your insurance – gifting you a voucher for a brand new toblerone.
We're The Behaviours Agency
We are a creative agency that uses behavioural science to make marketing more effective. We have developed our own unique behavioural model that allows us to create compelling brands, experiences and campaigns that lead to real commercial value for our clients. If you want to hear more about what we do and our behaviour-led approach then please get in touch here.
By Meg Slip
Account Manager