Ubisoft continue their original advertising approach with its latest Watch Dogs content marketing strategy. Creating a piece of comedy content in which Parks and Recreation’s Jon Glaser teaches a class of students about the games new Impressive feature.

Watch Dogs content marketing strategy

Content marketing involves the creation and sharing of online material – such as videos, blogs, and social media posts – that does not explicitly promote a brand but is intended to stimulate interest in its products or services (Hmm, sounds familiar). 

Ubisoft are not new to creating engaging content to better connect with their audience. The video below is another great example of how they’ve used content marketing in the past to generate interest through genuinely entertaining media.

Why We Love It

First off – because it’s funny.

But, furthermore, because it’s effective and bold.

Watch Dogs content marketing strategy shows the usual formula used for advertising a product, no matter the sector, isn’t always the best way to build hype or connect with a specific audience in an engaging way. 

Instead of the TV ads – that we ignore – and the Youtube ads – that we skip by default – try creating content that brings the market to you. And if done well you can connect with the right people, with genuine interest, for a full 5 minute video instead of a rushed 20 seconds that they would rather skip. 

Another benefit of content is the conversations it incites between potential customers within your market. As viewers share the content with their friends and fellow gamers, they’re sharing a laugh before discussing the features it promotes.

Ubisoft’s bold approach to their advertising shows a strong understanding of their market and an inspiring attitude towards trying new things to generate interest for their games.

By Matt Taylor

Junior Integrated Designer