Emotive TV campaign for Sharps airs Tuesday 3rd October. 

Check out our new TV campaign for Sharps bespoke fitted wardrobes launching tonight on Channel 4’s Great British Bake Off slot.

The “Wake-up Beautifully Organised” 30-second ad tells the story of a couple waking up to share a knowing glance, before racing each other to get ready. Beautifully organised, they make light work of it, getting ready in a fast time to an up-tempo music track, Take the World (Let’s Go) by The Phantoms.

There are two edits of the campaign, which capture the emotional benefits of feeling beautifully organised.

One heroes a couple in their mid 30s in a slick minimalist urban-styled bedroom featuring the Pure range in white gloss, while the other edit shows an older couple in a modern heritage-style bedroom that showcases the Henley range in a stone finish.

This doesn’t mean that you’ll no longer be able to see our other TV campaign for Sharps. The “Transformation” concept that we created in 2015 continues to air, telling the more practical and rational story of clever storage solutions and space-maximisation gained with Sharps fitted wardrobes.

While this existing TV campaign clearly communicates the bespoke nature and variety of Sharps wardrobes, “Wake-up” is designed to be complementary, connecting more emotively with customers to complete the story.

Research told us that people are happier and less stressed when they feel super organised, so we’ve tried to capture this spirit in the new campaign. It delivers energy, personality, modernity and a peek into how much better life could be with Sharps. The art direction is uber stylish, adding a powerful aspirational angle. We’ll now be looking at how we can develop the idea into a richer content strategy for other channels.

A word from our client….

Tim Moore, Marketing Director at Sharps said: “After two years of a very successful TV campaign, there was a need to step back and take a wider view of the market, competitor activity and the opportunities for differentiation. The Behaviours Agency has come up with a very different approach to anything we’ve done before. It’s been tested and well received and we’re really excited to get it on air.”

You can see other examples of our campaigns and the results they are delivering for retailers and brands in our Work section.