Tapping into the psychology of pricing

Behavioural Scientist Richard Shotton looks at pricing strategy and in particular how tapping into the psychology of…


How A Commitment Strategy Can Win Customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…


The importance of colour in brand strategy

Having recently been involved in an exciting project for a concept store design, the importance of colour in brand…