Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental wellness drive
Platforms on the Virgin Trains route from Glasgow to London have been emblazoned with quotes from Christmas classic…
Let’s put a stop to bullying
Within the past year, approximately 1.5 million young people in the United Kingdom experienced bullying, with half of…
Strongbow Woos MCR
Last month, Strongbow partnered with Manchester Bakery Apple, selling thousands of dark fruit cakes in a pop up,…
Why retailers should care about self care shoppers?
In their recent study on The Psychology of Shoppers Criteo have identified a fascinating new shopping behavior known as…
For Made.com, it’s all about the brand experience.
With the rise in online only retailers in the home sector, it’s no great surprise that some of the more established…
How A Commitment Strategy Can Win Customers
Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…
BBC Radio 4: The Virtue of Commitment
For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…
2018 Christmas TV Adverts – A behavioural perspective
Christmas TV Adverts – behaviour in actionIt’s the time of year where brands launch their Christmas TV campaigns one by…
Behavioural Strategist appointed
We’re excited to announce that we have appointed our first Behavioural Strategist! Greg Copeland has joined…
EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’
Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…
Applying Confirmation Bias to marketing
You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…
Why marketers need to embrace behavioural science
We are delighted to welcome Richard Shotton as our guest author. Richard has worked in advertising for over…
A year of living with the Housing Units rebrand
Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…
Should you use AR or VR to market your brand?
Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…
Power of Free: The Behavioural Bias Series
As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…
Women pet owners more likely to be brand loyal
While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…
Mental Accounting: The Behavioural Bias Series
As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our…
Our pledge for gender equality
The Behaviours Agency’s gender equality pledge is our commitment to promoting gender equality in advertising. It…
Silentnight declares war on plastic
This week we unveil our new advertising campaign to raise awareness of Silentnight’s commitment to sustainability and…
Gender equality in advertising report: Influencing consumer behaviour for the better
During my two decades working in advertising, the role and portrayal of gender has never been more in the…
Representativeness: The Behavioural Bias Series
The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…
Social Incentive: The Behavioural Bias Series
The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our…
Goal Dilution: The Behavioural Bias Series
Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its…
If your customers have to work hard, your brand isn’t working hard enough
Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…
Branding: what’s in a name change?
Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…
Value Perception: The Behavioural Bias Series
Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes…
Consumers don’t have time to focus on every brand. Make them want to make time for yours.
We know all too well, that people have even less time and patience for marketing messages and content these days. And…
Restraint bias: The Behavioural Bias Series
As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in…
Bumper ads: How to tell a story in 6 seconds
Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…
Behavioural science: A question of ethics
Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…