The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


Applying Behavioural Economics in Marketing

Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…


MAPFRE Insurance company

Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…


Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…


ketchup caviar

Ketchup caviar for ‘Valen Heinz’ day

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate ‘Valen Heinz’ DayIt…


How brands leverage scarcity to sell more

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


The Age of the Influencer

Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…


Humour effect: The Behavioural Bias Series

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


DW Fitness First and Nike collaboration

Nike and DWFF join forces with us

As a business we put a lot of effort into our own marketing and business development, and sometimes all the…


Social media influence: Bird Box

Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week!…


ITV go off brand with their idents...

As well as releasing a new look for their main branding, ITV have also done the same with their idents. ITV go off…


Augmented Reality: Front Foot Forward

We take a closer look at how small developments can have a big immersive impact. Augmented Reality has kind…


ITV: More than just a TV channel

In 2019 ITV are pushing to be more than just TV, here’s what they have done so far to change that perception. When ITV…


Change4Life. Sugar swaps to kick start your 2019

This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's…


Who are the winners in the retail this Christmas

How we could all learn a few lessons from the sports brands…


Direct-to consumer - Owning the end-to-end customer experience

Direct-to consumer brands are using their unprecedented customer insight to offer a new relationship that goes way…


Topshop leverage gamification

In their flagship Oxford Circus store, Topshop have leveraged gamification by creating a ‘life-size’ snow globe in a…


The symbolism of social media - We Are Social

In a campaign targeting tattoo lovers, We Are Social Paris are pointing out the symbolism of social media by offering…


Using behaviour to save lives in construction

Mental illness is a real issue in the construction industry, in fact two construction workers take their life every…


Introducing the Pantone colour of the year 2019

Every year I wait in anticipation of what will be the new Pantone ‘Colour of the Year’ and this year I’ve been truly…


How businesses like Google use behavioural science to boost their bottom line

The concept of nudging has been in public conscious for good few years now thanks to a few notable politicians…


How the Commitment Bias can win customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing the…


How Lidl goes bold with behavioural science

Lidl goes bold, they have managed to defy the boundaries of this year’s festive competition with their latest OOH…


Is this the end of plug boy?

Who is “plug boy”? For those of you who don’t know, he is the unlikely star of this years Sainsbury’s Christmas ad -…


Pop up shops keep on popping up

Pop up shops - or temporary retail as it used to be known - originated in the 1990s. Located in high footfall areas of…


Hey digital media, TV is coming for you

Finally, after years of digital media domination it looks like market maturity is approaching. 2019 will see the OG of…


What’s YOUR rating, Uber?

Uber swept through the globe, providing a truly innovative product allowing us to order at the touch of our fingertips,…


Retail Trends 2019 and beyond report - Download now

Retail Trends 2019 and Beyond

Our Retail Trends 2019 and beyond report launches today.The world of retail is changing at a faster pace than any other…