Watch Dogs content

Watch Dogs content marketing strategy is a winner

Ubisoft continue their original advertising approach with its latest Watch Dogs content marketing strategy. Creating a…


Two new account handlers

A warm welcome to our new account handlers

We’re delighted to announce that we’ve strengthened our team with the appointment of two new account handlers.Both new…


Tango humorous TV ads

Tango’s Tanguru von restorff effect

Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…


Behavioural insights: what’s the block?

To me, it’s the obvious approach. The evidence for applying psychology and behavioural research to marketing – or any…


How IKEA is winning at blended retail

From digital focused city stores to relaunches of AI fuelled Apps, Ikea is fast becoming one of the most successful…


Amstel: Building Bridges with Mere Exposure

Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…


Procrastination Bias

Procrastination Bias: The Behavioural Economics Series

Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…


3 ways of uncovering insights

3 ways behavioural science can boost marketing

There are many ways to use behavioural science to fuel your marketingApproaching the challenge systematically makes…


Pizza Hut: Delivering Bizarreness

Every month we each try to unearth or present some new or exemplary Behavioural insight for the team.  This month my…


The best brand Game of Thrones collaborations

Over the past 8 years as Game Of Thrones has grown in popularity to become the most viewed show on television,…


Carlsberg campaign - Beer is not created equal

Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more…


Behavioural Approach in Marketing

People don’t buy your brand because you don’t fully understand their behaviour. Change that now.Behavioural marketing…


The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


Applying Behavioural Economics in Marketing

Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…


MAPFRE Insurance company

Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…


Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…


ketchup caviar

Ketchup caviar for ‘Valen Heinz’ day

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate…


How brands leverage scarcity to sell more

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


The Age of the Influencer

Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…


The Behavioural Economics Series: Humour effect

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


Nike and DWFF join forces with us

As a business we put a lot of effort into our own marketing and business development,…


Social media influence: Bird Box

Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week!…


ITV go off brand with their idents...

As well as releasing a new look for their main branding, ITV have also done the same with their idents. ITV go off…


Augmented Reality: Front Foot Forward

We take a closer look at how small developments can have a big immersive impact.…


ITV: More than just a TV channel

In 2019 ITV are pushing to be more than just TV, here’s what they have done so far to change that perception. When ITV…


Change4Life. Sugar swaps to kick start your 2019

This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's…


Who are the winners in the retail this Christmas

How we could all learn a few lessons from the sports brands…


Direct-to consumer - Owning the end-to-end customer experience

Direct-to consumer brands are using their unprecedented customer insight to offer a new relationship that goes way…