Watch Dogs content marketing strategy is a winner
Ubisoft continue their original advertising approach with its latest Watch Dogs content marketing strategy. Creating a…
A warm welcome to our new account handlers
We’re delighted to announce that we’ve strengthened our team with the appointment of two new account handlers.Both new…
Tango’s Tanguru von restorff effect
Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…
Behavioural insights: what’s the block?
To me, it’s the obvious approach. The evidence for applying psychology and behavioural research to marketing – or any…
How IKEA is winning at blended retail
From digital focused city stores to relaunches of AI fuelled Apps, Ikea is fast becoming one of the most successful…
Amstel: Building Bridges with Mere Exposure
Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…
Procrastination Bias: The Behavioural Economics Series
Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…
3 ways behavioural science can boost marketing
There are many ways to use behavioural science to fuel your marketingApproaching the challenge systematically makes…
Pizza Hut: Delivering Bizarreness
Every month we each try to unearth or present some new or exemplary Behavioural insight for the team. This month my…
The best brand Game of Thrones collaborations
Over the past 8 years as Game Of Thrones has grown in popularity to become the most viewed show on television,…
Carlsberg campaign - Beer is not created equal
Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more…
Behavioural Approach in Marketing
People don’t buy your brand because you don’t fully understand their behaviour. Change that now.Behavioural marketing…
The Social Comparison Bias
We’ve all flicked through social media and had a look at how everyone from school is doing. It’s human nature to then…
How contactless hides the pain of paying
Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…
Applying Behavioural Economics in Marketing
Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…
Behavioural Economics Investment fund launched to take advantage of investors irrational decisions
Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…
Create memorable experiences for pennies using the pollyanna principle
The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…
Ketchup caviar for ‘Valen Heinz’ day
Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate…
How brands leverage scarcity to sell more
Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…
The Age of the Influencer
Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…
The Behavioural Economics Series: Humour effect
The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…
Nike and DWFF join forces with us
As a business we put a lot of effort into our own marketing and business development,…
Social media influence: Bird Box
Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week!…
New Account Manager: Nicki McNamee
We’re delighted to welcome Nicki McNamee to the team who joins us as an Account Manager. Sitting on the account…
ITV go off brand with their idents...
As well as releasing a new look for their main branding, ITV have also done the same with their idents. ITV go off…
Augmented Reality: Front Foot Forward
We take a closer look at how small developments can have a big immersive impact.…
ITV: More than just a TV channel
In 2019 ITV are pushing to be more than just TV, here’s what they have done so far to change that perception. When ITV…
Change4Life. Sugar swaps to kick start your 2019
This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's…
Who are the winners in the retail this Christmas
How we could all learn a few lessons from the sports brands…
Direct-to consumer - Owning the end-to-end customer experience
Direct-to consumer brands are using their unprecedented customer insight to offer a new relationship that goes way…