Anchoring bias

Anchoring bias: The behavioural bias series

The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first…


Behavioural-led approach in marketing

Behavioural-led Approach in Marketing

A behavioural-led approach in your marketing will explain why people don’t buy your brand.  It’s true. A…


Keats heuristic - catch it bin it kill it

Keats Heuristic: The Behavioural Bias Series

You can improve memorability and aid recall using expressions, phrases or headlines that rhyme. This is known as the…


Goal dilution effect

Goal dilution effect and the need for focus

If someone throws 10 tennis balls at you, how many are you going to catch? You might just grab one before ducking to…


We’re all human: behavioural biases in B2B

I think we can all agree that anchoring affects consumers. It is regularly used in pricing strategies - just think…


Tapping into the psychology of pricing

Behavioural Scientist Richard Shotton looks at pricing strategy and in particular how tapping into the psychology of…


Sport and Outdoor Retail Trends

5 Sport and Outdoor Retail Trends

Time to take to the streets again on another Retail Safari as we sought out Sport and…


Watch Dogs content

Watch Dogs content marketing strategy is a winner

Ubisoft continue their original advertising approach with its latest Watch Dogs content marketing strategy. Creating a…


Two new account handlers

A warm welcome to our new account handlers

We’re delighted to announce that we’ve strengthened our team with the appointment of two new account handlers.Both new…


Tango humorous TV ads

Tango’s Tanguru von restorff effect

Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…


Behavioural insights: what’s the block?

To me, it’s the obvious approach. The evidence for applying psychology and behavioural research to marketing – or any…


How IKEA is winning at blended retail

From digital focused city stores to relaunches of AI fuelled Apps, Ikea is fast becoming one of the most successful…


Amstel: Building Bridges with Mere Exposure

Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…


Procrastination Bias

Procrastination Bias: The Behavioural Bias Series

Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…


3 ways behavioural science can boost marketing

There are many ways to use behavioural science to fuel your marketingApproaching the challenge systematically makes…


Pizza Hut: Delivering Bizarreness

Every month we each try to unearth or present some new or exemplary Behavioural insight for the team.  This month my…


The best brand Game of Thrones collaborations

Over the past 8 years as Game Of Thrones has grown in popularity to become the most viewed show on television,…


Carlsberg campaign - Beer is not created equal

Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more…


The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


Applying Behavioural Economics in Marketing

Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…


MAPFRE Insurance company

Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…


Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…


ketchup caviar

Ketchup caviar for ‘Valen Heinz’ day

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate…


How brands leverage scarcity to sell more

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


The Age of the Influencer

Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…


Humour effect: The Behavioural Bias Series

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


Nike and DWFF join forces with us

As a business we put a lot of effort into our own marketing and business development,…


Social media influence: Bird Box

Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week!…