5 retailers building virtual relationships
How our shopping experience has shifted to the virtual world and will we ever want to go back to normal? With the…
Branding: what’s in a name change?
Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…
The Behavioural Bias Series: The Behavioural Bias Series
As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a…
